Lead-Driven Facebook & Instagram Strategy
Budget: £20 – £250 GBP
I need a results-oriented social media marketer to take charge of our Facebook and Instagram channels with the clear purpose of driving qualified leads and turning them into sales. The approach will be rooted in value-first, educational content that positions us as a trusted resource before any direct pitch is made.
Scope of work
• Audit current Facebook and Instagram presence, audiences, and past ad performance in Meta Business Suite.
• Build a 30-day content calendar packed with short how-to posts, tips, and problem-solving reels—strictly educational in tone.
• Design and launch conversion-focused ad sets in Facebook Ads Manager, mapping each creative to a specific stage of the funnel.
• Monitor KPIs daily (CPC, CPL, ROAS) and refine creative, copy, and targeting using Instagram Insights and built-in A/B testing tools.
• Provide a concise weekly report so I can see which posts and ads are generating the highest-value leads.
Acceptance criteria
1. First calendar draft delivered within five days of kickoff.
2. Minimum of three A/B ad tests live by week two.
3. Weekly report showing leads generated, cost per lead, and top-performing educational post.
LinkedIn expansion isn’t required right now, though I’m open to recommendations once the Facebook and Instagram engine is running smoothly.
If you have proven experience scaling campaigns on Meta platforms and a knack for turning educational content into measurable revenue, let’s get started.
Scope of work
• Audit current Facebook and Instagram presence, audiences, and past ad performance in Meta Business Suite.
• Build a 30-day content calendar packed with short how-to posts, tips, and problem-solving reels—strictly educational in tone.
• Design and launch conversion-focused ad sets in Facebook Ads Manager, mapping each creative to a specific stage of the funnel.
• Monitor KPIs daily (CPC, CPL, ROAS) and refine creative, copy, and targeting using Instagram Insights and built-in A/B testing tools.
• Provide a concise weekly report so I can see which posts and ads are generating the highest-value leads.
Acceptance criteria
1. First calendar draft delivered within five days of kickoff.
2. Minimum of three A/B ad tests live by week two.
3. Weekly report showing leads generated, cost per lead, and top-performing educational post.
LinkedIn expansion isn’t required right now, though I’m open to recommendations once the Facebook and Instagram engine is running smoothly.
If you have proven experience scaling campaigns on Meta platforms and a knack for turning educational content into measurable revenue, let’s get started.