Instagram growth campaign for a tech influencer
Budget: €12 – €18 EUR
Purpose of @gadgetguycolin
To advance the reputation of “the gadget guy” as being a reliable and honest source of technology advice, gadget reviews, tech tips and tricks and technology for business too. To feed off the existing content and connection with the Breakfast TV role of Colin Baker and to secondarily connect sales and queries through to backfromthefuture.ie for refurbished laptops and computers and for business IT support services. The profile should not be “sales” looking but quality content first. Colin Baker to be the face and voice of the profile for at least 50% of the content.
Colin Baker runs a chain of computer repair shops called Laptoplab and an IT support business called Back from the Future for the last 20 years. He appears on Virgin Media’s Ireland AM breakfast television every week to present the viewers in Ireland with the latest in tech products and services and explain their benefits. He enjoys repairing technology, teaching people how to make the most of it and also flies planes on the side.
Targets for campaign:
To Raise the profile to 10k followers by end of June, 2023
To do at least one or two updates per day - an optimised number of reels, stories and posts designed to provide interesting content - all to be discussed in a one to one meeting on a weekly basis and altered as necessary. Use Colins voice by AI voiceover or provide script to Colin to record for audio or for video as necessary.
IDEAS I am open to:
Competitions awarding prizes
Question boxes
Pulling old content from years ago for nostalgic humour
Recording videos from within our company on specific repairs, time lapse repairs, staff interviews
To advance the reputation of “the gadget guy” as being a reliable and honest source of technology advice, gadget reviews, tech tips and tricks and technology for business too. To feed off the existing content and connection with the Breakfast TV role of Colin Baker and to secondarily connect sales and queries through to backfromthefuture.ie for refurbished laptops and computers and for business IT support services. The profile should not be “sales” looking but quality content first. Colin Baker to be the face and voice of the profile for at least 50% of the content.
Colin Baker runs a chain of computer repair shops called Laptoplab and an IT support business called Back from the Future for the last 20 years. He appears on Virgin Media’s Ireland AM breakfast television every week to present the viewers in Ireland with the latest in tech products and services and explain their benefits. He enjoys repairing technology, teaching people how to make the most of it and also flies planes on the side.
Targets for campaign:
To Raise the profile to 10k followers by end of June, 2023
To do at least one or two updates per day - an optimised number of reels, stories and posts designed to provide interesting content - all to be discussed in a one to one meeting on a weekly basis and altered as necessary. Use Colins voice by AI voiceover or provide script to Colin to record for audio or for video as necessary.
IDEAS I am open to:
Competitions awarding prizes
Question boxes
Pulling old content from years ago for nostalgic humour
Recording videos from within our company on specific repairs, time lapse repairs, staff interviews