Instagram-WhatsApp Lead Funnel Setup
Budget: $10 – $30 USD
The task is to take my ready-to-use ad copy and turn it into a clean, high-performing Instagram campaign whose sole purpose is to spark qualified WhatsApp conversations with brand-new prospects and guide them toward booking short 1-on-1 calls.
There’s no landing page or multi-step funnel to build—everything should route straight from the Instagram ad’s tap-to-WhatsApp button. What I need is the technical and creative execution that makes the hand-off seamless, tracks results accurately, and keeps the cost per conversation low.
You’ll handle:
• Translating my copy into thumb-stopping visuals (static or short video) that feel native to Instagram.
• Structuring the campaign, ad sets and targeting so we speak only to cold audiences who have never engaged with the brand before.
• Linking the WhatsApp Business number, setting the pre-filled message, and confirming the click-to-chat flow works on both iOS and Android.
• Installing and configuring conversion tracking (Meta pixel + Conversions API if available) so conversations and booked calls can be properly attributed.
• Launching, monitoring early performance, and handing back a concise optimisation checklist I can follow after the first week.
Acceptance criteria
– Ad is live, approved by Meta, and routing clicks directly to WhatsApp without errors.
– Tracking shows events firing inside Ads Manager for Click to WhatsApp and Calls Booked.
– A brief report outlines targeting, creative variations, and next-step recommendations.
If you’re confident with Meta Ads Manager, WhatsApp Business integration, and quick-iteration creative testing, I’d love to get this moving right away.
There’s no landing page or multi-step funnel to build—everything should route straight from the Instagram ad’s tap-to-WhatsApp button. What I need is the technical and creative execution that makes the hand-off seamless, tracks results accurately, and keeps the cost per conversation low.
You’ll handle:
• Translating my copy into thumb-stopping visuals (static or short video) that feel native to Instagram.
• Structuring the campaign, ad sets and targeting so we speak only to cold audiences who have never engaged with the brand before.
• Linking the WhatsApp Business number, setting the pre-filled message, and confirming the click-to-chat flow works on both iOS and Android.
• Installing and configuring conversion tracking (Meta pixel + Conversions API if available) so conversations and booked calls can be properly attributed.
• Launching, monitoring early performance, and handing back a concise optimisation checklist I can follow after the first week.
Acceptance criteria
– Ad is live, approved by Meta, and routing clicks directly to WhatsApp without errors.
– Tracking shows events firing inside Ads Manager for Click to WhatsApp and Calls Booked.
– A brief report outlines targeting, creative variations, and next-step recommendations.
If you’re confident with Meta Ads Manager, WhatsApp Business integration, and quick-iteration creative testing, I’d love to get this moving right away.