Instagram Strategy for Surgeon Brand
Budget: $8 – $15 USD
I’m a practicing surgeon looking to establish a consistent, professional presence on Instagram that educates, reassures, and inspires both current and prospective patients. The feed should blend three key content pillars: concise educational posts explaining surgical procedures, authentic patient testimonials that showcase success stories, and behind-the-scenes glimpses of life in the operating theatre and clinic (all fully HIPAA-compliant).
I need a social-media specialist who understands healthcare marketing and the current Instagram algorithm to turn this vision into reality. Your role will cover positioning, hashtag research, imagery and short-form video creation, caption writing, and a realistic posting schedule I can maintain. Experience managing accounts for medical professionals—or other highly regulated sectors—will be a strong advantage.
To be considered, please share past work that demonstrates how you’ve translated complex or sensitive information into engaging, lay-friendly Instagram content. Before-and-after grids, carousel explainers, or short Reels are ideal examples.
Deliverables
• 30-day content calendar aligned with my clinic schedule
• 12 ready-to-publish posts (mix of Reels, carousels, and static graphics) covering the three content pillars above
• Caption copy with researched hashtags and clear calls-to-action
• Mini style guide: fonts, colors, and visual references that project surgical professionalism
• Quick-reference checklist to keep future posts HIPAA-compliant
I’ll review initial concepts after the first week, provide feedback, and we can iterate once before final delivery. A successful collaboration can grow into a long-term monthly engagement.
I need a social-media specialist who understands healthcare marketing and the current Instagram algorithm to turn this vision into reality. Your role will cover positioning, hashtag research, imagery and short-form video creation, caption writing, and a realistic posting schedule I can maintain. Experience managing accounts for medical professionals—or other highly regulated sectors—will be a strong advantage.
To be considered, please share past work that demonstrates how you’ve translated complex or sensitive information into engaging, lay-friendly Instagram content. Before-and-after grids, carousel explainers, or short Reels are ideal examples.
Deliverables
• 30-day content calendar aligned with my clinic schedule
• 12 ready-to-publish posts (mix of Reels, carousels, and static graphics) covering the three content pillars above
• Caption copy with researched hashtags and clear calls-to-action
• Mini style guide: fonts, colors, and visual references that project surgical professionalism
• Quick-reference checklist to keep future posts HIPAA-compliant
I’ll review initial concepts after the first week, provide feedback, and we can iterate once before final delivery. A successful collaboration can grow into a long-term monthly engagement.