Instagram Performance Ads: Medical Devices
Budget: ₹1,500 – ₹12,500 INR
I manage a healthcare brand that sells adult diapers, wheelchairs, digital weight machines, and related medical devices. To scale our online sales pipeline, I need a performance-driven marketer who lives and breathes Instagram.
Your mission is to set up, run, and continually optimise Instagram ad campaigns that convert our target audiences—caregivers, hospitals, clinics, and end-users—into paying customers. You will own every step, from audience research and creative direction through to daily bid adjustments and ROAS reporting.
Key points you should be comfortable with:
• Meta Ads Manager, pixel setup, event tracking, and retargeting funnels
• Crafting scroll-stopping visuals and copy that clearly communicates product benefits and trust signals in the healthcare space
• Rapid A/B testing of creatives, placements, and audience segments, scaling only what meets agreed CPA/ROAS targets
• Granular reporting with insights I can act on immediately (spend vs. sales, ad-set winners, suggested next moves)
Deliverables I expect:
1. Campaign blueprint and launch checklist
2. Full setup of Instagram ad account structure (cold, warm, remarketing)
3. 3–5 creative variations per product line ready for deployment
4. Weekly performance dashboard and a short Loom walk-through of results
5. Clear optimisation log showing what was tested, why, and the outcome
If you can demonstrate past success in e-commerce or medical devices and are confident in hitting performance benchmarks quickly, let’s talk.
Your mission is to set up, run, and continually optimise Instagram ad campaigns that convert our target audiences—caregivers, hospitals, clinics, and end-users—into paying customers. You will own every step, from audience research and creative direction through to daily bid adjustments and ROAS reporting.
Key points you should be comfortable with:
• Meta Ads Manager, pixel setup, event tracking, and retargeting funnels
• Crafting scroll-stopping visuals and copy that clearly communicates product benefits and trust signals in the healthcare space
• Rapid A/B testing of creatives, placements, and audience segments, scaling only what meets agreed CPA/ROAS targets
• Granular reporting with insights I can act on immediately (spend vs. sales, ad-set winners, suggested next moves)
Deliverables I expect:
1. Campaign blueprint and launch checklist
2. Full setup of Instagram ad account structure (cold, warm, remarketing)
3. 3–5 creative variations per product line ready for deployment
4. Weekly performance dashboard and a short Loom walk-through of results
5. Clear optimisation log showing what was tested, why, and the outcome
If you can demonstrate past success in e-commerce or medical devices and are confident in hitting performance benchmarks quickly, let’s talk.