Instagram Outreach & Fan Engagement VA (Music Industry)

Job ID: 40012607

Budget: $2 – $8 USD

Part-time | Remote | Ongoing

About the Role

We’re looking for a highly reliable, detail-oriented Virtual Assistant to manage targeted Instagram outreach and fan engagement for a UK indie band.
Your role is to help us grow our true fanbase by connecting with listeners who love artists with a similar sound (Holly Humberstone, Maggie Rogers, The Japanese House, Phoebe Bridgers, etc.).

This job requires daily consistency, excellent communication, and the ability to follow a clear outreach strategy.

Responsibilities

1. Targeted IG Outreach (Daily)

Identify and engage with followers of similar artists, playlists, venues, and music communities.

Send personalised DMs based on templates + guidelines.

Leave thoughtful, relevant comments on selected posts.

Track all conversations and follow-ups in our CRM sheet.

2. Fan Warmth & Retention

Respond to incoming DMs and comments our voice (we will provide scripts and tone guides).

Proactively strengthen relationships with new and existing fans.

3. Growth Tasks

Surface potential micro-influencers, playlist curators, creators, and superfans worth connecting with.

Flag high-value conversations or opportunities to the team.

4. Reporting & Communication

Submit a daily end-of-day report (non-negotiable) including:

number of DMs sent

number of replies

notes on positive fan interactions

any issues or suggestions

Communicate immediately if you cannot work that day — no silent gaps.

Requirements

Excellent written English

Experience in Instagram outreach, community management, or fan engagement

Strong organisational skills

Ability to follow instructions and maintain consistent tone

Fast, honest communication

Must be available 5–6 days per week for ~1–2 hours/day

Success Looks Like

Daily activity completed without reminders

Growth in meaningful fans, not bots or low-quality leads

Smooth, warm conversations that reflect our personality

Zero days of uncommunicated inactivity

Pay

Negotiable based on experience.
Will include performance bonuses for exceptional work.

How to Apply

Send a short message introducing yourself and include:

Your experience with IG outreach or community management

A short example DM you’d send to a fan of a similar artist

Your expected weekly availability

Your monthly rate