Instagram Manager & Marketer

We’re building VELORIA — a Dubai-based feminine wellness and soft luxury movement brand designed for women who value elegance, confidence, and intentional living.

At the center of the brand is our hero product: a sculpting, supportive activewear piece created specifically for fuller-bust women — blending softness, movement, support, and elevated design.

We’re looking for a creative partner to take ownership of Veloria’s Instagram presence from the ground up and help shape the visual world of the brand.

This role goes beyond simply posting content.

We’re looking for someone who understands storytelling, aesthetics, emotional branding, and the psychology behind modern luxury brands.

Responsibilities include:
• Building and managing a strategic content calendar focused on Reels and short-form video
• Creating visually compelling content that feels native to Instagram while maintaining a premium identity
• Ideation, scripting, editing, caption writing, scheduling, and audience engagement
• Translating the Veloria lifestyle into cinematic, emotionally resonant content
• Monitoring analytics and performance insights to optimise growth and engagement
• Researching trends, collaborations, and growth opportunities aligned with the brand
• Supporting future funnel growth through landing pages, email sign-ups, and paid social campaigns as the brand expands

VELORIA is not loud fitness culture.

It is feminine movement.
Soft discipline.
Quiet confidence.
Elegance in motion.

The ideal person has:
• A strong visual eye and understanding of luxury/feminine branding
• Experience with Instagram Reels, CapCut, Premiere Pro, Final Cut, or Canva
• An understanding of storytelling-driven marketing rather than trend-chasing content
• A passion for building aesthetically cohesive brands from the ground up

This is an opportunity to help shape a brand identity from day one and grow alongside it.

If this aligns with your creative style, we’d love to connect.