Instagram Management & Product Journey Reels
Budget: ₹12,500 – ₹37,500 INR
I’m ready to hand over full day-to-day control of our Instagram so the feed finally works as hard as the products do. Your core mission is to take raw footage, snippets from our team, and existing product assets, then shape them into a cohesive product-journey narrative that unfolds through posts, Stories, and—most importantly—high-impact Reels.
Instagram handling is the area where I need the most help. I want you to:
• Build and maintain a content calendar that keeps the grid fresh and on-brand.
• Create thumb-stopping Reels that walk viewers through our product journey—from concept sketches to the finished item in customers’ hands—using the right mix of transitions, text overlays, trending audio, and captions.
• Write captions and hashtag sets that drive reach while preserving our voice.
• Monitor comments, DMs, and mentions; jump into conversations to nurture community and route any support questions back to the team.
• Track performance inside Instagram Insights (and, if you use it, tools like Later or Buffer); share a concise report each week highlighting growth, engagement, and reel watch-time so we can double down on what works.
Acceptance criteria:
1. A 30-day content calendar delivered every month, approved before posting.
2. Minimum eight Reels per month, each aligned with the product-journey theme and edited for native IG performance (9:16, <60 s unless trend dictates otherwise).
3. Engagement rate and follower growth benchmarks agreed in advance, then reported weekly with actionable takeaways.
If you’re confident with Adobe Premiere, CapCut, or similar mobile-first editors, and you live and breathe Instagram trends, I’d love to see examples of Reels you’ve produced that tell a compelling brand story.
Instagram handling is the area where I need the most help. I want you to:
• Build and maintain a content calendar that keeps the grid fresh and on-brand.
• Create thumb-stopping Reels that walk viewers through our product journey—from concept sketches to the finished item in customers’ hands—using the right mix of transitions, text overlays, trending audio, and captions.
• Write captions and hashtag sets that drive reach while preserving our voice.
• Monitor comments, DMs, and mentions; jump into conversations to nurture community and route any support questions back to the team.
• Track performance inside Instagram Insights (and, if you use it, tools like Later or Buffer); share a concise report each week highlighting growth, engagement, and reel watch-time so we can double down on what works.
Acceptance criteria:
1. A 30-day content calendar delivered every month, approved before posting.
2. Minimum eight Reels per month, each aligned with the product-journey theme and edited for native IG performance (9:16, <60 s unless trend dictates otherwise).
3. Engagement rate and follower growth benchmarks agreed in advance, then reported weekly with actionable takeaways.
If you’re confident with Adobe Premiere, CapCut, or similar mobile-first editors, and you live and breathe Instagram trends, I’d love to see examples of Reels you’ve produced that tell a compelling brand story.