Instagram Lead Generation Strategy
Budget: ₹750 – ₹1,250 INR
My objective is simple: use Instagram to bring in a steady flow of qualified leads. I need a marketer who can design and run a campaign that turns profile visitors into prospects I can contact.
Here’s the flow I have in mind. We start with a brief audit of my existing profile, competitors, and audience insights inside Meta Business Suite. From there you’ll map out a clear buyer persona, a targeted hashtag set, and a 30-day content calendar that blends organic posts, Stories, Reels, and conversion-focused ads. All creative must point to a friction-free opt-in—whether that’s an in-app lead form, a landing page, or a simple DM trigger—so I can capture contact details quickly.
While the core channel is Instagram, I’m open to hearing how a light Facebook retargeting layer might reinforce results, but Instagram remains the priority.
Deliverables (all must be provided):
• Profile and competitor audit summary
• Audience persona, hashtag strategy, and content calendar (30 days)
• Ad campaign set-up with tracking pixel and lead form or landing page
• Weekly performance report highlighting cost-per-lead and next-step actions
Acceptance criteria: campaign is live within two weeks, tracking is fully functional, and the first batch of qualified leads is delivered inside the first month.
Proficiency with Instagram Ads Manager, Meta Business Suite, and basic CRM or email tool integration is essential. Share a concise roadmap and one or two examples of past Instagram lead-gen wins when you respond.
Here’s the flow I have in mind. We start with a brief audit of my existing profile, competitors, and audience insights inside Meta Business Suite. From there you’ll map out a clear buyer persona, a targeted hashtag set, and a 30-day content calendar that blends organic posts, Stories, Reels, and conversion-focused ads. All creative must point to a friction-free opt-in—whether that’s an in-app lead form, a landing page, or a simple DM trigger—so I can capture contact details quickly.
While the core channel is Instagram, I’m open to hearing how a light Facebook retargeting layer might reinforce results, but Instagram remains the priority.
Deliverables (all must be provided):
• Profile and competitor audit summary
• Audience persona, hashtag strategy, and content calendar (30 days)
• Ad campaign set-up with tracking pixel and lead form or landing page
• Weekly performance report highlighting cost-per-lead and next-step actions
Acceptance criteria: campaign is live within two weeks, tracking is fully functional, and the first batch of qualified leads is delivered inside the first month.
Proficiency with Instagram Ads Manager, Meta Business Suite, and basic CRM or email tool integration is essential. Share a concise roadmap and one or two examples of past Instagram lead-gen wins when you respond.