Instagram Lead Generation Campaign
Budget: $250 – $750 USD
I need a results-oriented campaign built specifically for Instagram that turns new audiences into qualified leads and, ultimately, sales. The work starts with audience research and a clear value proposition, then moves into creative production—thumb-stopping feed posts, Stories, Reels, and ad variations—all formatted for optimal placement.
Using Meta’s Ads Manager and Instagram Insights, targeting must be set up, A/B tested, and refined until cost-per-lead hits an agreed benchmark. I will supply brand guidelines; everything else—copy, visuals, hashtags, and scheduling—comes from you, crafted to match my voice and drive action.
Deliverables
• 30-day content calendar with post captions, creative concepts, and recommended posting times
• At least 10 high-quality visuals (static and video) ready for upload
• Full ad set: copy, creative, audience definitions, and budget allocations
• Weekly KPI report covering reach, CTR, CPL, and recommended optimisations
• Final wrap-up report summarising results, insights, and next-step recommendations
Acceptance criteria: creative assets meet Instagram spec, ads are live within five days of project start, and the first report is delivered one week after launch.
If you work comfortably with Canva, Adobe CC, or similar design tools and can demonstrate previous lead-gen success on Instagram, this project should feel right in your wheelhouse.
Using Meta’s Ads Manager and Instagram Insights, targeting must be set up, A/B tested, and refined until cost-per-lead hits an agreed benchmark. I will supply brand guidelines; everything else—copy, visuals, hashtags, and scheduling—comes from you, crafted to match my voice and drive action.
Deliverables
• 30-day content calendar with post captions, creative concepts, and recommended posting times
• At least 10 high-quality visuals (static and video) ready for upload
• Full ad set: copy, creative, audience definitions, and budget allocations
• Weekly KPI report covering reach, CTR, CPL, and recommended optimisations
• Final wrap-up report summarising results, insights, and next-step recommendations
Acceptance criteria: creative assets meet Instagram spec, ads are live within five days of project start, and the first report is delivered one week after launch.
If you work comfortably with Canva, Adobe CC, or similar design tools and can demonstrate previous lead-gen success on Instagram, this project should feel right in your wheelhouse.