Instagram Lead Generation Campaign
Budget: $250 – $750 USD
My goal is to launch a focused Instagram ads campaign that captures high-quality B2C leads and nudges them to request a quote or further information about my services. I already have an active Business Manager account, brand guidelines, and past creative assets; what I need now is a complete, conversion-oriented advertising workflow.
The work revolves around:
• Defining and validating audiences in Ads Manager that match my ideal consumer profile
• Crafting eye-catching static or short-form video creatives plus concise copy that clearly invites prospects to “Tap to request a quote”
• Setting up Lead Generation objectives with instant forms or a direct-to-DM flow, ensuring all questions are relevant and friction-free
• Installing and testing the Meta pixel/Conversions API so every inquiry is tracked accurately in real time
• Running A/B tests on visuals, hooks, and call-to-action wording, then reallocating budget based on cost-per-lead performance
• Supplying weekly reports summarizing spend, impressions, CPL, and next-step recommendations
Acceptance criteria:
1. First leads requesting a quote or info land in my CRM/Email within the first week of launch.
2. Cost per lead is benchmarked and trends downward through iterative optimization.
3. A final wrap-up file includes campaign settings, creatives, targeting lists, and performance metrics so I can replicate or scale.
If you are comfortable navigating Meta Ads Manager, have proven creative chops, and can keep testing until the CPL is healthy, this project should be smooth and fast-moving.
The work revolves around:
• Defining and validating audiences in Ads Manager that match my ideal consumer profile
• Crafting eye-catching static or short-form video creatives plus concise copy that clearly invites prospects to “Tap to request a quote”
• Setting up Lead Generation objectives with instant forms or a direct-to-DM flow, ensuring all questions are relevant and friction-free
• Installing and testing the Meta pixel/Conversions API so every inquiry is tracked accurately in real time
• Running A/B tests on visuals, hooks, and call-to-action wording, then reallocating budget based on cost-per-lead performance
• Supplying weekly reports summarizing spend, impressions, CPL, and next-step recommendations
Acceptance criteria:
1. First leads requesting a quote or info land in my CRM/Email within the first week of launch.
2. Cost per lead is benchmarked and trends downward through iterative optimization.
3. A final wrap-up file includes campaign settings, creatives, targeting lists, and performance metrics so I can replicate or scale.
If you are comfortable navigating Meta Ads Manager, have proven creative chops, and can keep testing until the CPL is healthy, this project should be smooth and fast-moving.