Instagram Launch Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up for a dedicated Instagram push and need a marketer who can take the reins from strategy through reporting. The goal is simple: build buzz, grow an engaged follower base, and convert that attention into tangible interest for my creative project.
You’ll start by shaping a clear campaign roadmap—defining audience personas, key messages, posting cadence, and the paid-to-organic mix. From there, you’ll create or coordinate eye-catching visuals (static, carousel, short-form video/animation) and persuasive captions that stay true to the brand voice. I’ll rely on you to set up and optimize Instagram Ads through Facebook Business Manager, handle day-to-day community interaction, and keep an eye on analytics so we can pivot quickly when something works—or doesn’t.
Deliverables
• Campaign strategy document with target metrics
• 30-day content calendar including asset list
• Ad sets built and activated in Facebook Business Manager
• Weekly performance summary (reach, engagement, CPC, conversions)
• Final wrap-up report with insights and next-step recommendations
Acceptance criteria: strategy approved before launch, content scheduled at least one week ahead, weekly reports delivered on time, and clear evidence of iterative optimization based on data.
If you live and breathe Instagram growth, know your way around creative tools like Canva/Adobe Suite, and can translate analytics into action, let’s talk.
You’ll start by shaping a clear campaign roadmap—defining audience personas, key messages, posting cadence, and the paid-to-organic mix. From there, you’ll create or coordinate eye-catching visuals (static, carousel, short-form video/animation) and persuasive captions that stay true to the brand voice. I’ll rely on you to set up and optimize Instagram Ads through Facebook Business Manager, handle day-to-day community interaction, and keep an eye on analytics so we can pivot quickly when something works—or doesn’t.
Deliverables
• Campaign strategy document with target metrics
• 30-day content calendar including asset list
• Ad sets built and activated in Facebook Business Manager
• Weekly performance summary (reach, engagement, CPC, conversions)
• Final wrap-up report with insights and next-step recommendations
Acceptance criteria: strategy approved before launch, content scheduled at least one week ahead, weekly reports delivered on time, and clear evidence of iterative optimization based on data.
If you live and breathe Instagram growth, know your way around creative tools like Canva/Adobe Suite, and can translate analytics into action, let’s talk.