Instagram Health Marketing Campaign
Budget: $10 – $30 USD
Our health-focused brand is ready to scale its presence on Instagram through a well-planned social media marketing push. The assignment centers exclusively on that platform—while I may expand to Facebook or Twitter later, every tactic you propose now should revolve around Instagram’s algorithm, features, and audience behaviour.
What I need:
• A concise strategy that defines target personas, key messages, posting cadence, and measurable KPIs.
• A 30-day content calendar with post copy, visual concepts, and recommended formats (Reels, Stories, carousel, static).
• Creative direction for graphics or short videos that align with evidence-based health information and platform guidelines.
• Community management guidelines covering comment moderation and DM response tone.
• Weekly analytics reports drawn from Instagram Insights to track reach, saves, shares, and follower growth, plus clear next-step recommendations.
Acceptance criteria:
• Strategy document and calendar delivered in editable Google Docs or Sheets.
• All creative assets sized for mobile, ready for direct upload.
• Reports demonstrate data accuracy by matching figures inside my account’s native Insights dashboard.
Tools you are free to use include Canva, Adobe Suite, Later, Hootsuite, or native Instagram scheduling; just ensure final files remain accessible if I switch tools. Timely communication and adherence to any health-content compliance requirements (e.g., avoiding medical claims without sources) are essential.
Once the calendar and first batch of assets are approved, we will move into a publish–test–optimise cycle, so an eye for analytics and rapid iteration is highly valued.
What I need:
• A concise strategy that defines target personas, key messages, posting cadence, and measurable KPIs.
• A 30-day content calendar with post copy, visual concepts, and recommended formats (Reels, Stories, carousel, static).
• Creative direction for graphics or short videos that align with evidence-based health information and platform guidelines.
• Community management guidelines covering comment moderation and DM response tone.
• Weekly analytics reports drawn from Instagram Insights to track reach, saves, shares, and follower growth, plus clear next-step recommendations.
Acceptance criteria:
• Strategy document and calendar delivered in editable Google Docs or Sheets.
• All creative assets sized for mobile, ready for direct upload.
• Reports demonstrate data accuracy by matching figures inside my account’s native Insights dashboard.
Tools you are free to use include Canva, Adobe Suite, Later, Hootsuite, or native Instagram scheduling; just ensure final files remain accessible if I switch tools. Timely communication and adherence to any health-content compliance requirements (e.g., avoiding medical claims without sources) are essential.
Once the calendar and first batch of assets are approved, we will move into a publish–test–optimise cycle, so an eye for analytics and rapid iteration is highly valued.