Instagram Growth for Crochet Bouquets
Budget: ₹12,500 – ₹37,500 INR
My premium handmade-gifting label creates crochet flower bouquets and ships worldwide from a single Shopify store. Instagram is the heartbeat of our brand narrative, yet the account now needs fresh strategic muscle to scale both reach and revenue.
What matters most
• Magnetic content that feels artisanal and aspirational
• Influencer campaigns engineered to push qualified traffic straight to checkout
• Conversion tactics that turn followers into paying customers
To date we have relied on organic posting plus a few Instagram and Facebook ads. Results were encouraging but inconsistent, so the brief is to tighten the entire funnel:
1. Shape a 30-day content calendar rooted in reels, stories, and carousel posts that highlight product detail, gifting occasions, and behind-the-loom moments.
2. Identify and secure micro- and mid-tier creators (handmade, lifestyle, wedding, baby-shower niches) with contracts structured around tracked codes or UTM links; the North Star metric is website sales.
3. Audit and rebuild our Instagram & Facebook ad sets—creative, copy, audience segmentation, and retargeting flows—then optimise weekly for ROAS.
4. Supply clear reporting: follower growth, engagement rate, click-through, add-to-cart, and completed purchases.
Success will be measured in three concrete ways:
• At least 20 % month-on-month follower growth.
• A minimum 3 × return on combined ad and influencer spend within 60 days.
• Consistent attribution of 60 %+ of Instagram-driven sessions to tracked links or discount codes.
If your portfolio and case studies prove you have already scaled similar DTC or handmade brands, I am ready to hand you the keys to our social channels and ad accounts.
What matters most
• Magnetic content that feels artisanal and aspirational
• Influencer campaigns engineered to push qualified traffic straight to checkout
• Conversion tactics that turn followers into paying customers
To date we have relied on organic posting plus a few Instagram and Facebook ads. Results were encouraging but inconsistent, so the brief is to tighten the entire funnel:
1. Shape a 30-day content calendar rooted in reels, stories, and carousel posts that highlight product detail, gifting occasions, and behind-the-loom moments.
2. Identify and secure micro- and mid-tier creators (handmade, lifestyle, wedding, baby-shower niches) with contracts structured around tracked codes or UTM links; the North Star metric is website sales.
3. Audit and rebuild our Instagram & Facebook ad sets—creative, copy, audience segmentation, and retargeting flows—then optimise weekly for ROAS.
4. Supply clear reporting: follower growth, engagement rate, click-through, add-to-cart, and completed purchases.
Success will be measured in three concrete ways:
• At least 20 % month-on-month follower growth.
• A minimum 3 × return on combined ad and influencer spend within 60 days.
• Consistent attribution of 60 %+ of Instagram-driven sessions to tracked links or discount codes.
If your portfolio and case studies prove you have already scaled similar DTC or handmade brands, I am ready to hand you the keys to our social channels and ad accounts.