Instagram Growth Acquisition Campaign
Budget: $15 – $25 USD
Our immediate priority is to acquire a steady stream of new customers and Instagram will be our core battlefield. I have an active account, basic branding assets, and a clear picture of my ideal audience; what I’m missing is a results-driven acquisition engine that consistently turns targeted users into first-time buyers.
Here’s what I want to build together: an Instagram-centric strategy that pairs thumb-stopping creative with data-backed audience targeting, leans on paid and organic tactics in tandem, and produces measurable lifts in follower quality, click-throughs, and first-purchase conversions. While Facebook or LinkedIn could become secondary channels later, right now every resource should go toward mastering Instagram and validating a repeatable customer-getting playbook there.
Key deliverables
• Audit of my current profile, content mix, and funnel touchpoints
• 30-day content calendar with post concepts, captions, and recommended hashtags
• Paid campaign setup: audience definition, ad creatives, copy, and optimized bidding strategy
• Lightweight reporting dashboard (Google Data Studio or similar) that surfaces daily spend, CPAs, and new-customer counts
• End-of-month review outlining insights, learned optimizations, and next-step recommendations
Acceptance criteria
1. Dashboard shows at least two weeks of performance data with real-time refresh.
2. Campaign achieves agreed-upon CPA target or lower by day 30.
3. All creative assets are delivered in editable formats (PSD/AI for imagery, .docx or Google Docs for copy).
If Instagram acquisition is your specialty and you’re comfortable owning both strategy and hands-on execution, let’s move forward and lock in a start date.
Here’s what I want to build together: an Instagram-centric strategy that pairs thumb-stopping creative with data-backed audience targeting, leans on paid and organic tactics in tandem, and produces measurable lifts in follower quality, click-throughs, and first-purchase conversions. While Facebook or LinkedIn could become secondary channels later, right now every resource should go toward mastering Instagram and validating a repeatable customer-getting playbook there.
Key deliverables
• Audit of my current profile, content mix, and funnel touchpoints
• 30-day content calendar with post concepts, captions, and recommended hashtags
• Paid campaign setup: audience definition, ad creatives, copy, and optimized bidding strategy
• Lightweight reporting dashboard (Google Data Studio or similar) that surfaces daily spend, CPAs, and new-customer counts
• End-of-month review outlining insights, learned optimizations, and next-step recommendations
Acceptance criteria
1. Dashboard shows at least two weeks of performance data with real-time refresh.
2. Campaign achieves agreed-upon CPA target or lower by day 30.
3. All creative assets are delivered in editable formats (PSD/AI for imagery, .docx or Google Docs for copy).
If Instagram acquisition is your specialty and you’re comfortable owning both strategy and hands-on execution, let’s move forward and lock in a start date.