Instagram & Facebook Launch Campaign
Budget: ₹1,500 – ₹12,500 INR
I need a short, punch-packed paid media push to build brand awareness for our new store opening on 20-21 May. The entire engagement runs 15 days and must live on both Instagram and Facebook through Meta Ads Manager.
Audience
The ads should speak directly to architects, interior designers, new home owners and builders in our locality, positioning us as the go-to source for premium home solutions.
Scope of work
You will plan, build and optimise the campaign end-to-end. That includes developing scroll-stopping static and video creatives, writing copy that highlights the launch date, configuring precise interest-based and look-alike audiences, and monitoring performance daily so we can double down on what works.
Key deliverables
• Media plan outlining objectives, spend allocation and ad formats
• 3-4 ad variations (image & short-form video) with copy and CTAs
• Campaign setup inside Meta Ads Manager, including tracking pixels and UTM tagging
• Mid-campaign optimisation summary (bid, placement, creative tweaks)
• Final performance report with insights and next-step recommendations
Acceptance criteria
1. Campaign goes live no later than 10 May to allow ramp-up time.
2. All ads approved by me before launch.
3. Awareness KPIs—reach, impressions, CPM—reported daily.
If you’ve previously boosted store openings or similar time-sensitive events on both Facebook and Instagram, this timeline will feel comfortable. Let’s make the neighbourhood hear about us before the doors even open.
Audience
The ads should speak directly to architects, interior designers, new home owners and builders in our locality, positioning us as the go-to source for premium home solutions.
Scope of work
You will plan, build and optimise the campaign end-to-end. That includes developing scroll-stopping static and video creatives, writing copy that highlights the launch date, configuring precise interest-based and look-alike audiences, and monitoring performance daily so we can double down on what works.
Key deliverables
• Media plan outlining objectives, spend allocation and ad formats
• 3-4 ad variations (image & short-form video) with copy and CTAs
• Campaign setup inside Meta Ads Manager, including tracking pixels and UTM tagging
• Mid-campaign optimisation summary (bid, placement, creative tweaks)
• Final performance report with insights and next-step recommendations
Acceptance criteria
1. Campaign goes live no later than 10 May to allow ramp-up time.
2. All ads approved by me before launch.
3. Awareness KPIs—reach, impressions, CPM—reported daily.
If you’ve previously boosted store openings or similar time-sensitive events on both Facebook and Instagram, this timeline will feel comfortable. Let’s make the neighbourhood hear about us before the doors even open.