Instagram Ads for Spice Brand
Budget: ₹1,500 – ₹12,500 INR
I have a fast-growing spices label that sells exclusively to retail customers, and I’m ready to push sales hard on Instagram. I need a seasoned social media marketer who is also a Meta Ads expert to take full ownership of the channel – from strategy to daily optimisation.
The brief
• Platform: Instagram only (I may expand to Facebook later, but your plan should stand alone without it).
• Goal: Drive sales directly from our feed, Stories, Reels and paid placements. Brand awareness is welcome, yet every activity must ultimately move product.
• Content focus: High-impact product highlights. Think mouth-watering visuals of our masalas, short recipe reels, carousel ads comparing flavour profiles, and shoppable posts that link straight to checkout.
What I’ll hand over
– Style guide, product photos, pricing and offer details.
– Current audience insights and past organic performance.
– Ad account access inside Meta Business Manager.
What I expect from you
1. A launch-ready content & ads calendar covering four weeks, clearly mapping organic posts and paid pushes.
2. Full campaign build in Ads Manager: audiences, creatives, copy, A/B tests, tracking (Meta Pixel + conversions API).
3. Ongoing optimisation: daily spend adjustments, creative tweaks, and rapid response to comments or DMs that affect conversion.
4. Weekly performance report focused on ROAS, cost-per-purchase, and attributed revenue, plus quick wins for the following week.
Acceptance criteria
• ROAS target: minimum 3× after the first 30 days.
• All creatives approved before going live.
• UTM tagging in place for every paid link.
• Clear, editable hand-off files in Canva or Adobe for graphics and Google Sheets for reporting.
If you have a track record of scaling retail brands on Instagram with Meta Ads, let’s talk.
The brief
• Platform: Instagram only (I may expand to Facebook later, but your plan should stand alone without it).
• Goal: Drive sales directly from our feed, Stories, Reels and paid placements. Brand awareness is welcome, yet every activity must ultimately move product.
• Content focus: High-impact product highlights. Think mouth-watering visuals of our masalas, short recipe reels, carousel ads comparing flavour profiles, and shoppable posts that link straight to checkout.
What I’ll hand over
– Style guide, product photos, pricing and offer details.
– Current audience insights and past organic performance.
– Ad account access inside Meta Business Manager.
What I expect from you
1. A launch-ready content & ads calendar covering four weeks, clearly mapping organic posts and paid pushes.
2. Full campaign build in Ads Manager: audiences, creatives, copy, A/B tests, tracking (Meta Pixel + conversions API).
3. Ongoing optimisation: daily spend adjustments, creative tweaks, and rapid response to comments or DMs that affect conversion.
4. Weekly performance report focused on ROAS, cost-per-purchase, and attributed revenue, plus quick wins for the following week.
Acceptance criteria
• ROAS target: minimum 3× after the first 30 days.
• All creatives approved before going live.
• UTM tagging in place for every paid link.
• Clear, editable hand-off files in Canva or Adobe for graphics and Google Sheets for reporting.
If you have a track record of scaling retail brands on Instagram with Meta Ads, let’s talk.