Instagram Ads To Validate Idea
Budget: £20 – £250 GBP
I’m getting ready to launch a new website aimed at entrepreneurs, solo founders and anyone nurturing a fresh business idea. Before committing to a full rollout, I want to run a short-term Instagram campaign that pushes qualified traffic to a simple landing page so I can gauge demand and collect early feedback.
Here is what I already know:
• Platform: Instagram only (no Facebook or LinkedIn at this stage).
• Creative format: a mix of still images and short videos—nothing longer than 30 seconds.
• Objective: traffic; every ad should encourage a click-through to the site rather than purely chasing followers or leads.
What I need from you:
1. Campaign architecture—audience research, targeting setup, and clear reasoning behind each segment.
2. Creation or polishing of the image and video assets so they fit Instagram’s best-practice specs.
3. Ad account setup, pixel/event tracking and landing-page tracking so we can attribute clicks accurately.
4. A recommended ad-spend range that shows the expected reach, clicks and cost-per-result at low, medium and high investment levels (I’ll choose the final spend once I see your projections).
5. One-week test flight with daily optimisation, followed by a concise performance report and next-step recommendations.
Success criteria: at least 250 targeted visitors within the agreed budget, CTR above 1.5 %, and a clear data readout that tells me whether the concept resonates with this niche audience.
If you’ve managed similar traffic-driven Instagram tests for early-stage products, I’d love to see examples. Feel free to tell me what assets you’ll need from my side, your estimated timeline, and how you handle revisions during the test week.
Here is what I already know:
• Platform: Instagram only (no Facebook or LinkedIn at this stage).
• Creative format: a mix of still images and short videos—nothing longer than 30 seconds.
• Objective: traffic; every ad should encourage a click-through to the site rather than purely chasing followers or leads.
What I need from you:
1. Campaign architecture—audience research, targeting setup, and clear reasoning behind each segment.
2. Creation or polishing of the image and video assets so they fit Instagram’s best-practice specs.
3. Ad account setup, pixel/event tracking and landing-page tracking so we can attribute clicks accurately.
4. A recommended ad-spend range that shows the expected reach, clicks and cost-per-result at low, medium and high investment levels (I’ll choose the final spend once I see your projections).
5. One-week test flight with daily optimisation, followed by a concise performance report and next-step recommendations.
Success criteria: at least 250 targeted visitors within the agreed budget, CTR above 1.5 %, and a clear data readout that tells me whether the concept resonates with this niche audience.
If you’ve managed similar traffic-driven Instagram tests for early-stage products, I’d love to see examples. Feel free to tell me what assets you’ll need from my side, your estimated timeline, and how you handle revisions during the test week.