Instagram Ads Manager for Lead Generation

Job ID: 40057600

Budget: $8 – $15 AUD

I’m looking for a results-driven specialist to take full control of my Instagram advertising. My immediate focus is running ads and promotions that push qualified traffic to my website and convert that traffic into solid leads.

You will set up and optimise campaigns inside Facebook/Instagram Ads Manager, testing audiences, placements and creative angles until we find the combinations that reliably deliver leads at an acceptable cost per acquisition. Because lead generation is the whole point, the creative you build (copy, images, short-form video) must be crafted with clear calls to action and a friction-free path to my landing pages.

Deliverables I need from you:
• A concise campaign strategy outlining objectives, audience targeting and budget allocation
• All ad creatives, tailored for feed, Stories and Reels, geared toward Getting Leads
• Ongoing optimisation: split-testing, bid adjustments, funnel tweaks
• Weekly performance report highlighting spend, clicks, website traffic and—most importantly—lead volume and cost per lead

I already have the website and landing pages live; what’s missing is a savvy Instagram ads manager who can turn them into a consistent lead engine. If you’ve scaled similar campaigns before and are comfortable owning both the media buying and the creative, I’d love to see your approach and a few relevant case studies.