A Campaign manager - pan india level
Budget: ₹600 – ₹1,500 INR
I need an experienced campaign manager who can take full ownership of nationwide Facebook and Instagram ads that spotlight the online SpeedMaths and 21st Century Skills programs. The entire initiative revolves around driving high-quality trial-class sign-ups, with a razor-sharp focus on parents in Tier 2 and Tier 3 cities across India.
From me you’ll receive brand guidelines, previous creative assets and our landing-page URLs. From you I expect a data-driven strategy that foregrounds clear program benefits, builds trust quickly, and scales efficiently. You’ll handle everything end-to-end—audience research, creative production, pixel and event setup, daily optimisation, A/B testing, and transparent reporting. Continuous refinement based on CPL, conversion rate and geographic performance is essential so we capture the maximum share of voice in emerging markets without ballooning costs.
Deliverables (all shared in Drive):
• A launch-ready media plan detailing budget splits, audience segments and key messages
• Three creative variations per program (static, carousel or short-form video) emphasising core benefits
• Ads Manager build-out with tracking and remarketing funnels configured correctly
• Weekly performance dashboard highlighting spend, reach, CTR, CPL and trial-to-class conversion rate
• End-of-month insights deck with next-step recommendations
Campaign success will be measured on qualified trial registrations and cost per lead benchmarks that we’ll agree before launch. If you’ve previously scaled education or kids’ skill-building products in similar markets, let me know—those insights will fast-track our testing roadmap.
From me you’ll receive brand guidelines, previous creative assets and our landing-page URLs. From you I expect a data-driven strategy that foregrounds clear program benefits, builds trust quickly, and scales efficiently. You’ll handle everything end-to-end—audience research, creative production, pixel and event setup, daily optimisation, A/B testing, and transparent reporting. Continuous refinement based on CPL, conversion rate and geographic performance is essential so we capture the maximum share of voice in emerging markets without ballooning costs.
Deliverables (all shared in Drive):
• A launch-ready media plan detailing budget splits, audience segments and key messages
• Three creative variations per program (static, carousel or short-form video) emphasising core benefits
• Ads Manager build-out with tracking and remarketing funnels configured correctly
• Weekly performance dashboard highlighting spend, reach, CTR, CPL and trial-to-class conversion rate
• End-of-month insights deck with next-step recommendations
Campaign success will be measured on qualified trial registrations and cost per lead benchmarks that we’ll agree before launch. If you’ve previously scaled education or kids’ skill-building products in similar markets, let me know—those insights will fast-track our testing roadmap.