Gemstone Meta Ads Audience Targeting
Budget: ₹1,500 – ₹12,500 INR
I need a Meta-ads specialist who already understands the gemstone market inside out. My goal is simple: drive more online sales of loose stones and finished pieces to retail buyers in the USA, UK and France.
Here’s the current setup and where I need you to step in:
• Platforms in play are Facebook and Instagram only.
• The audience focus is retail customers, not collectors or designers.
• I’m looking for proven strategies that have worked for other gemstone brands, from look-alike audiences to interest stacks uniquely tied to birthstones, healing crystals and fine-jewelry shoppers.
• Clear conversion tracking is essential—Meta Pixel and CAPI should be configured so we can see which ads and creatives actually ring the cash register.
• You’ll manage the end-to-end process: research, audience building, creative guidance (I can supply product shots and short clips), campaign setup, A/B testing, ongoing optimisations and transparent reporting.
Acceptance criteria
– Audiences built specifically for US, UK and French retail buyers.
– Campaign goes live within one week of project start.
– ROAS, CPA and CTR benchmarks agreed beforehand and reported weekly.
– All ad assets and data remain in my Business Manager.
If you already run successful gemstone campaigns and can replicate that performance for my store, let’s talk details.
Here’s the current setup and where I need you to step in:
• Platforms in play are Facebook and Instagram only.
• The audience focus is retail customers, not collectors or designers.
• I’m looking for proven strategies that have worked for other gemstone brands, from look-alike audiences to interest stacks uniquely tied to birthstones, healing crystals and fine-jewelry shoppers.
• Clear conversion tracking is essential—Meta Pixel and CAPI should be configured so we can see which ads and creatives actually ring the cash register.
• You’ll manage the end-to-end process: research, audience building, creative guidance (I can supply product shots and short clips), campaign setup, A/B testing, ongoing optimisations and transparent reporting.
Acceptance criteria
– Audiences built specifically for US, UK and French retail buyers.
– Campaign goes live within one week of project start.
– ROAS, CPA and CTR benchmarks agreed beforehand and reported weekly.
– All ad assets and data remain in my Business Manager.
If you already run successful gemstone campaigns and can replicate that performance for my store, let’s talk details.