Facebook (Meta) Ads Specialist – Fashion Brand (US Market)

Job ID: 40125032

Budget: $25 – $50 USD

We are launching and developing a new fashion brand for the U.S. market and are looking for an experienced Meta Ads Specialist to fully manage and scale our Facebook & Instagram advertising.

Your role will focus on:

Building and managing the full-funnel Meta Ads strategy (cold → warm → hot)

Designing and optimizing lead generation campaigns and brand awareness campaigns

Preparing a strong foundation for future remarketing and retention

Daily optimization of audiences, budgets, bids, creatives, and campaign structure

Testing and scaling creative angles, with a strong focus on high-quality video content

Analyzing performance data and making data-driven decisions

Requirements:

Minimum 3 years of hands-on experience running Meta Ads for the U.S. e-commerce market

Strong experience with Shopify stores

Background in fashion, apparel, or lifestyle brands is a big plus

Solid understanding of Meta Ads Manager, Google Analytics, ROAS, CPA, MER, and LTV

Ability to think strategically, not just execute campaigns

What you will deliver:

A 90-day growth plan outlining funnel structure, budget allocation, and KPI targets

Weekly performance reports with insights and optimization strategies

A structured creative testing and experimentation framework

If you’re interested, please send:

A short introduction about yourself

Examples of previous Meta Ads results (metrics required)

Your hourly or monthly rate and availability

We’re looking for a long-term partner who can help grow the brand through 2026 and beyond, not just someone who knows how to click buttons in Ads Manager.