Facebook-Instagram Performance Marketing Manager
Budget: ₹12,500 – ₹37,500 INR
I’m looking for someone who can take full ownership of our paid growth on Facebook and Instagram. Ideal candidate should have some experience in setting up Shopify stor, and the CRM is—but the campaigns need a sharp mind to drive consistent, profitable traffic.
You’ll start by setting up our pixel and conversion API setup, then map out a testing roadmap for ad creatives, audiences, and bidding strategies. From there, I want you to build, launch, and optimise campaigns with a clear ROAS target, scaling budgets only when the numbers make sense. Expect to analyse performance daily, adjust audiences, refresh creatives, and keep me in the loop with concise weekly reports that highlight wins, losses, and next steps.
Shopify catalogue integration, dynamic product ads, look-alike audiences, retargeting funnels, and event tracking should all feel second nature to you. If you can also spot opportunities to sync the CRM for deeper segmentation and post-purchase upsells, that’s a plus.
Deliverables:
• Campaign strategy & testing plan
• Pixel/Conversion API verification
• Live ad sets on Facebook and Instagram, fully documented
• Weekly performance dashboard with actionable insights
Success is simple: steady spend, healthy ROAS, and clear, data-driven recommendations I can act on. If you’re confident you can hit those marks, let’s get to work.
You’ll start by setting up our pixel and conversion API setup, then map out a testing roadmap for ad creatives, audiences, and bidding strategies. From there, I want you to build, launch, and optimise campaigns with a clear ROAS target, scaling budgets only when the numbers make sense. Expect to analyse performance daily, adjust audiences, refresh creatives, and keep me in the loop with concise weekly reports that highlight wins, losses, and next steps.
Shopify catalogue integration, dynamic product ads, look-alike audiences, retargeting funnels, and event tracking should all feel second nature to you. If you can also spot opportunities to sync the CRM for deeper segmentation and post-purchase upsells, that’s a plus.
Deliverables:
• Campaign strategy & testing plan
• Pixel/Conversion API verification
• Live ad sets on Facebook and Instagram, fully documented
• Weekly performance dashboard with actionable insights
Success is simple: steady spend, healthy ROAS, and clear, data-driven recommendations I can act on. If you’re confident you can hit those marks, let’s get to work.