Facebook & Instagram Brand Awareness Campaign
Budget: ₹1,500 – ₹12,500 INR
My priority right now is to raise our brand’s visibility through social media alone, with Facebook, Instagram, and Twitter taking center stage. I need someone who can plan and run an ongoing campaign that consistently puts engaging, on-brand content in front of our audience and tracks the results in real time.
The work demands more than posting pretty pictures. You’ll craft a content calendar, schedule posts through Meta Business Suite (or a comparable tool like Hootsuite), handle daily community interaction, and adjust tactics weekly based on reach, impressions, and share of voice. If ad spend or boosted posts make sense, optimize them inside Facebook Ads Manager and Instagram’s native tools, reporting back on every metric that matters to brand awareness.
Deliverables
• 30-day content calendar with copy, creative direction, and target hashtags
• Daily scheduling & community management for Facebook, Instagram, and Twitter
• Weekly performance summary highlighting reach, impressions, and top-performing content
• End-of-month report with actionable insights and next-month recommendations
Our core KPI is growth in brand awareness, measured by follower increases, engagement rate, and share of voice. Traffic or lead-gen tactics can come later, but for now your success is defined by how widely — and how positively — people talk about us online.
While the focus is social, I’m open to hearing ideas about search or email marketing down the line if they naturally complement what we learn here.
The work demands more than posting pretty pictures. You’ll craft a content calendar, schedule posts through Meta Business Suite (or a comparable tool like Hootsuite), handle daily community interaction, and adjust tactics weekly based on reach, impressions, and share of voice. If ad spend or boosted posts make sense, optimize them inside Facebook Ads Manager and Instagram’s native tools, reporting back on every metric that matters to brand awareness.
Deliverables
• 30-day content calendar with copy, creative direction, and target hashtags
• Daily scheduling & community management for Facebook, Instagram, and Twitter
• Weekly performance summary highlighting reach, impressions, and top-performing content
• End-of-month report with actionable insights and next-month recommendations
Our core KPI is growth in brand awareness, measured by follower increases, engagement rate, and share of voice. Traffic or lead-gen tactics can come later, but for now your success is defined by how widely — and how positively — people talk about us online.
While the focus is social, I’m open to hearing ideas about search or email marketing down the line if they naturally complement what we learn here.