Course Promotion via Social Media
Budget: $10 – $30 USD
My online courses are ready, the landing pages convert well, yet they still need a stronger stream of qualified visitors. The immediate objective is to drive measurable traffic from social media—specifically Facebook and Instagram—directly to the course pages on my website.
Here is what success looks like to me:
• A clear audience-targeting strategy for both Facebook and Instagram, backed by data and buyer-persona insights.
• Compelling ad creatives and copy (static, carousel or short-form video) that highlight course value and prompt clicks.
• Campaign setup inside Meta Business Suite, with custom conversion tracking that feeds results back into Facebook Pixel and Google Analytics.
• Weekly optimisation: testing audiences, creative variations and placements to improve click-through rate and lower cost-per-visit.
• Transparent reporting: traffic numbers, CPC, CTR, and on-site behaviour, delivered in a concise dashboard or PDF summary.
All assets I already have—course descriptions, brand guidelines and landing URLs—will be shared at kickoff. The project wraps when traffic targets are met for two consecutive weeks and the campaigns are fully documented so they can either run autonomously or be handed back for in-house management.
If you are comfortable planning and executing paid social campaigns with a performance mindset, this brief should feel familiar. I am ready to supply collateral and respond quickly to creative or targeting questions so we can launch fast and iterate.
Here is what success looks like to me:
• A clear audience-targeting strategy for both Facebook and Instagram, backed by data and buyer-persona insights.
• Compelling ad creatives and copy (static, carousel or short-form video) that highlight course value and prompt clicks.
• Campaign setup inside Meta Business Suite, with custom conversion tracking that feeds results back into Facebook Pixel and Google Analytics.
• Weekly optimisation: testing audiences, creative variations and placements to improve click-through rate and lower cost-per-visit.
• Transparent reporting: traffic numbers, CPC, CTR, and on-site behaviour, delivered in a concise dashboard or PDF summary.
All assets I already have—course descriptions, brand guidelines and landing URLs—will be shared at kickoff. The project wraps when traffic targets are met for two consecutive weeks and the campaigns are fully documented so they can either run autonomously or be handed back for in-house management.
If you are comfortable planning and executing paid social campaigns with a performance mindset, this brief should feel familiar. I am ready to supply collateral and respond quickly to creative or targeting questions so we can launch fast and iterate.