Conversion-Focused Instagram Image Strategy
Budget: $750 – $1,500 USD
My business Instagram profile needs to move beyond casual posting and become a reliable sales engine. I am looking for a freelancer who can shape an image-only content stream that pushes followers toward clear purchase actions.
The scope centres exclusively on Instagram; no other platforms are involved. Every post must be an eye-catching image (static or carousel) with persuasive copy and a strong call-to-action that aligns with our sales funnel. I will supply product photos and brand guidelines; you turn them into scroll-stopping assets, craft the captions, select hashtags, and schedule or hand over ready-to-upload files.
Key deliverables
• 30 branded images optimised for the feed (1080×1350 or 1080×1080 as appropriate)
• Caption copy that blends storytelling and direct response techniques
• Hashtag set and posting calendar covering two weeks of optimal times
• Brief report explaining the creative rationale and how each post targets conversions
Acceptance criteria: artwork must respect Instagram’s safe zone, keep text under 20 % of the image area, and include a clear CTA linking to the product page. Captions should not exceed 150 words and must close with a trackable link or promo code that I will provide.
If you have a portfolio of ecommerce or DTC brands that you’ve helped drive measurable sales on Instagram, I’d love to see it alongside your proposal.
The scope centres exclusively on Instagram; no other platforms are involved. Every post must be an eye-catching image (static or carousel) with persuasive copy and a strong call-to-action that aligns with our sales funnel. I will supply product photos and brand guidelines; you turn them into scroll-stopping assets, craft the captions, select hashtags, and schedule or hand over ready-to-upload files.
Key deliverables
• 30 branded images optimised for the feed (1080×1350 or 1080×1080 as appropriate)
• Caption copy that blends storytelling and direct response techniques
• Hashtag set and posting calendar covering two weeks of optimal times
• Brief report explaining the creative rationale and how each post targets conversions
Acceptance criteria: artwork must respect Instagram’s safe zone, keep text under 20 % of the image area, and include a clear CTA linking to the product page. Captions should not exceed 150 words and must close with a trackable link or promo code that I will provide.
If you have a portfolio of ecommerce or DTC brands that you’ve helped drive measurable sales on Instagram, I’d love to see it alongside your proposal.