Ayurvedic Oil Instagram Marketing
Budget: ₹1,500 – ₹12,500 INR
My Ayurvedic oil solves several everyday wellness needs, and Instagram is where I want people to discover it first. The website and instagram page is already live but needs consistent, strategy-driven activity that keeps the feed vibrant and builds strong brand awareness.
Scope of work
• Plan and publish a steady mix of reels, feed posts and stories tailored to brand awareness goals.
• Capture or repurpose genuine customer testimonials and reviews so the channel feels user-led rather than ad-heavy.
• Produce short, engaging video ads, set them up in Ads Manager, continually optimise audiences and placements, and report on reach, CPM and engagement.
• Encourage and curate user-generated content around before/after results, unboxings or daily-use clips to amplify social proof.
• Track growth and performance weekly; share a concise report each month highlighting what worked and next steps.
Acceptance criteria
1. Minimum four high-quality reels, eight static posts and ten story sets published per month.
2. At least one new testimonial or review featured weekly (UGC or in-house).
3. Video ad campaigns launched with clear brand-awareness objectives and basic A/B testing on hooks or thumbnails.
4. Monthly report delivered as PDF or Google Sheets with metrics and actionable insights.
All assets must stay on-brand, respect Instagram’s ad policies and be supplied in editable formats (Premiere Pro/CapCut files for video; PSD or Canva for graphics). Access to the account and existing creative library will be provided on award so the work can start right away.
Scope of work
• Plan and publish a steady mix of reels, feed posts and stories tailored to brand awareness goals.
• Capture or repurpose genuine customer testimonials and reviews so the channel feels user-led rather than ad-heavy.
• Produce short, engaging video ads, set them up in Ads Manager, continually optimise audiences and placements, and report on reach, CPM and engagement.
• Encourage and curate user-generated content around before/after results, unboxings or daily-use clips to amplify social proof.
• Track growth and performance weekly; share a concise report each month highlighting what worked and next steps.
Acceptance criteria
1. Minimum four high-quality reels, eight static posts and ten story sets published per month.
2. At least one new testimonial or review featured weekly (UGC or in-house).
3. Video ad campaigns launched with clear brand-awareness objectives and basic A/B testing on hooks or thumbnails.
4. Monthly report delivered as PDF or Google Sheets with metrics and actionable insights.
All assets must stay on-brand, respect Instagram’s ad policies and be supplied in editable formats (Premiere Pro/CapCut files for video; PSD or Canva for graphics). Access to the account and existing creative library will be provided on award so the work can start right away.