Instagram Leads Ad Campaign
Budget: ₹1,500 – ₹12,500 INR
I run an exam-preparation coaching class in Maharashtra and need a results-oriented Instagram campaign that reliably delivers qualified student leads.
Scope
• Plan and build a Meta Ads strategy focused only on Instagram Lead Ads.
• Create compelling ad copy, headlines, and visuals tailored to students preparing for competitive exams.
• Set up targeting, placements, and lead forms so enquiries flow directly to my CRM or email.
• Launch, monitor, and optimise the campaign over the agreed period, pausing low performers and scaling winners to maximise the number of leads within my spend.
• Provide short weekly reports summarising key metrics (CPL, impressions, clicks, leads) and any tweaks made.
Acceptance Criteria
• Cost per lead meets or beats industry benchmarks for education in India.
• Leads must include name, phone, and exam of interest and show a real Maharashtra IP/location.
• A brief hand-over guide at the end outlining audiences, creatives, and next steps.
I will supply existing brand guidelines, past creatives, and landing-page access once we start. Looking forward to a focused campaign that fills our next batch with motivated students.
Scope
• Plan and build a Meta Ads strategy focused only on Instagram Lead Ads.
• Create compelling ad copy, headlines, and visuals tailored to students preparing for competitive exams.
• Set up targeting, placements, and lead forms so enquiries flow directly to my CRM or email.
• Launch, monitor, and optimise the campaign over the agreed period, pausing low performers and scaling winners to maximise the number of leads within my spend.
• Provide short weekly reports summarising key metrics (CPL, impressions, clicks, leads) and any tweaks made.
Acceptance Criteria
• Cost per lead meets or beats industry benchmarks for education in India.
• Leads must include name, phone, and exam of interest and show a real Maharashtra IP/location.
• A brief hand-over guide at the end outlining audiences, creatives, and next steps.
I will supply existing brand guidelines, past creatives, and landing-page access once we start. Looking forward to a focused campaign that fills our next batch with motivated students.