Instagram Lead Ads & WhatsApp Automation
Budget: ₹1,500 – ₹12,500 INR
I need a results-oriented performance marketer to take full ownership of my Instagram Ads and turn them into a steady lead-generation machine. The primary KPI is cost-effective, high-quality leads—everything we do should point toward that single goal.
Here is what I’m after:
• Instagram Ads management: Plan, build, and optimise campaigns inside Meta Ads Manager, handle creative testing, audiences, tracking pixels, and constant bid/placement tweaks until we hit our target cost per lead.
• WhatsApp marketing integration: Connect the incoming leads to WhatsApp Business (API, Cloud API, or a trusted third-party like Twilio or WATI) so every new prospect receives an automated marketing message flow that nurtures them toward a sale.
• Lead-generation focus across the board: Whether we later scale into Google Ads or stay purely on Instagram, “Generate leads” remains the north-star metric.
• Transparent reporting: Weekly dashboards showing spend, impressions, clicks, CPL, and WhatsApp engagement so I can see exactly what’s working.
Acceptance criteria
1. Campaigns live and approved on Instagram, tracking firing correctly.
2. WhatsApp welcome/nurture sequence triggers automatically for every new lead with no delivery failures.
3. First 50 leads acquired within agreed CPL benchmark.
4. Weekly report delivered in Google Sheets or Data Studio.
If you’ve successfully combined Instagram performance campaigns with WhatsApp marketing messages before, let’s talk about timelines and next steps.
Here is what I’m after:
• Instagram Ads management: Plan, build, and optimise campaigns inside Meta Ads Manager, handle creative testing, audiences, tracking pixels, and constant bid/placement tweaks until we hit our target cost per lead.
• WhatsApp marketing integration: Connect the incoming leads to WhatsApp Business (API, Cloud API, or a trusted third-party like Twilio or WATI) so every new prospect receives an automated marketing message flow that nurtures them toward a sale.
• Lead-generation focus across the board: Whether we later scale into Google Ads or stay purely on Instagram, “Generate leads” remains the north-star metric.
• Transparent reporting: Weekly dashboards showing spend, impressions, clicks, CPL, and WhatsApp engagement so I can see exactly what’s working.
Acceptance criteria
1. Campaigns live and approved on Instagram, tracking firing correctly.
2. WhatsApp welcome/nurture sequence triggers automatically for every new lead with no delivery failures.
3. First 50 leads acquired within agreed CPL benchmark.
4. Weekly report delivered in Google Sheets or Data Studio.
If you’ve successfully combined Instagram performance campaigns with WhatsApp marketing messages before, let’s talk about timelines and next steps.