Instagram Ads Manager for Toys
Budget: ₹12,500 – ₹37,500 INR
I need an experienced Instagram Ads specialist to take full control of our toys store campaigns. My focus is clear: drive purchases of our educational toys in the USA first, then scale to other key international markets where we drop-ship.
Here is what the engagement will look like:
• Audit any existing data, audiences, and creative so we know exactly where we stand.
• Build and launch high-converting campaigns around product-specific objectives (Sales objective, Conversion events, optimized for Purchase).
• Continuously test creatives, copy, placements, and bidding strategies, pausing under-performers quickly and reallocating budget to winners.
• Track performance inside Ads Manager and report back concise insights so we can understand ROAS, AOV, and cost-per-purchase at a glance.
• Suggest landing-page tweaks and funnel improvements when you see conversion bottlenecks.
Acceptance criteria
• Campaigns live within 5 days of kickoff, using correct UTM tags and conversion tracking.
• ROAS target agreed up-front; campaigns must hit or beat that benchmark by the end of week 3.
• Weekly report (PDF or spreadsheet) with clear next-step recommendations.
You should already be comfortable with the latest Instagram Shopping features, Meta Pixel, Advantage+ campaigns, dynamic product ads, and look-alike audience building. If you’ve successfully scaled educational or kids’ products before, even better.
Let’s turn these toys into best-sellers.
Here is what the engagement will look like:
• Audit any existing data, audiences, and creative so we know exactly where we stand.
• Build and launch high-converting campaigns around product-specific objectives (Sales objective, Conversion events, optimized for Purchase).
• Continuously test creatives, copy, placements, and bidding strategies, pausing under-performers quickly and reallocating budget to winners.
• Track performance inside Ads Manager and report back concise insights so we can understand ROAS, AOV, and cost-per-purchase at a glance.
• Suggest landing-page tweaks and funnel improvements when you see conversion bottlenecks.
Acceptance criteria
• Campaigns live within 5 days of kickoff, using correct UTM tags and conversion tracking.
• ROAS target agreed up-front; campaigns must hit or beat that benchmark by the end of week 3.
• Weekly report (PDF or spreadsheet) with clear next-step recommendations.
You should already be comfortable with the latest Instagram Shopping features, Meta Pixel, Advantage+ campaigns, dynamic product ads, and look-alike audience building. If you’ve successfully scaled educational or kids’ products before, even better.
Let’s turn these toys into best-sellers.