Instagram Ads Campaign for Ebook
Budget: ₹1,500 – ₹12,500 INR
My ebook is now live on Amazon, and I’m ready to push sales through a focused Instagram strategy. The core objective is clear—drive as many purchases as possible by speaking to young adults where they scroll most.
Here’s the approach I have in mind:
• Build a series of high-impact Instagram post ads (not Stories or influencer spots) that capture attention within the first second.
• Craft copy that resonates with a young-adult mindset, pairing it with thumb-stopping visuals or short motion clips.
• Set up and manage the entire campaign inside Facebook Ads Manager, including precise audience targeting, A/B creative testing, and daily optimisation.
• Track clicks all the way to Amazon and refine until we see consistent conversions.
Deliverables I need from you:
1. Three to five polished ad concepts (static or lightweight motion) ready for launch.
2. Copy variants and recommended hashtags.
3. Complete Ads Manager setup with defined audiences, budgets, and conversion tracking.
4. A concise performance summary after the first seven days, plus recommendations for scale.
Acceptance criteria:
• Campaign must be live within five days of project start.
• At least two creative variants must achieve a CTR better than industry average for book sales to young adults.
• Reporting dashboard and raw data shared in a downloadable format (CSV or Google Sheet).
When you respond, highlight the experience that proves you’ve done this before—results, metrics, or screenshots speak louder than words.
Here’s the approach I have in mind:
• Build a series of high-impact Instagram post ads (not Stories or influencer spots) that capture attention within the first second.
• Craft copy that resonates with a young-adult mindset, pairing it with thumb-stopping visuals or short motion clips.
• Set up and manage the entire campaign inside Facebook Ads Manager, including precise audience targeting, A/B creative testing, and daily optimisation.
• Track clicks all the way to Amazon and refine until we see consistent conversions.
Deliverables I need from you:
1. Three to five polished ad concepts (static or lightweight motion) ready for launch.
2. Copy variants and recommended hashtags.
3. Complete Ads Manager setup with defined audiences, budgets, and conversion tracking.
4. A concise performance summary after the first seven days, plus recommendations for scale.
Acceptance criteria:
• Campaign must be live within five days of project start.
• At least two creative variants must achieve a CTR better than industry average for book sales to young adults.
• Reporting dashboard and raw data shared in a downloadable format (CSV or Google Sheet).
When you respond, highlight the experience that proves you’ve done this before—results, metrics, or screenshots speak louder than words.