Modern Spectacle Lens Catalogue

I’m refreshing our marketing collateral for a new launch of spectacle lenses and need two companion pieces designed from the ground up:

• A 28-page consumer catalogue that doubles as a retail price list
• An 8-page wholesale price list for opticians

Both pieces must share a cohesive, modern look while focusing on clear, engaging education around lens technology, coatings, and design features. Charts, infographics, and iconography should do most of the talking—think sectional diagrams of progressive lenses, AR-coating comparisons, blue-light filtering stats, and simple buying guides that make complex optics easy to grasp.

Format & output
– Print-ready files (CMYK, 3 mm bleed) suitable for offset or digital press
– Optimised interactive PDFs for emailing and web download, complete with clickable table of contents and internal links
– Editable source files (InDesign preferred; Illustrator for vector graphics) so my team can update pricing later

Visual direction
I favour a clean, modern layout with generous white space, subtle gradients, and a restrained palette that aligns with our existing brand colours (you’ll get the guidelines once we start). Typography should remain contemporary and highly legible for small-point specs tables.

Scope & workflow
After an initial creative concept, we’ll move through spreads in batches for feedback. I’ll supply all copy, pricing, logos, and product photography; you’ll create the graphic assets and handle layout, hierarchy, and final artwork prep.

Deliverables accepted when
1. All pages pass press-ready pre-flight with no font or image issues
2. Interactive PDFs function flawlessly on desktop and mobile
3. Infographics are provided as standalone vectors for future reuse
4. Final files are delivered on or before the agreed deadline

If you have a solid portfolio of product catalogues—especially in eyewear, medical devices, or other tech-heavy consumer goods—let’s talk timelines and get started.