TikTok UGC Campaign Strategist
Budget: $15 – $25 USD
You will take full ownership of my TikTok sales-driven campaign—from mapping out the strategy to closing creator partnerships and tracking results. The immediate priority is to source and secure niche-specific creators whose audiences match our product, then design a content plan that pushes viewers straight to purchase.
Influencer Outreach & Relationship Building
• Compile a vetted shortlist of niche-specific TikTok creators, complete with audience stats and past performance insights.
• Initiate outreach, negotiate deliverables, usage rights, and timelines, and keep communication flowing until posts go live.
Campaign Strategy & Execution
• Turn our product USP and buyer personas into an actionable TikTok funnel.
• Outline hook ideas, storytelling angles, and posting cadence that optimise for sales conversion, not just views.
• Coordinate feedback rounds so creators hit brand voice and CTAs perfectly.
Measurement & Optimisation
• Set up tracking links, UTM parameters, and TikTok Pixel events to capture add-to-carts and completed checkouts.
• Analyse performance daily, flag winning creatives quickly, and pivot budget or messaging when needed.
• Deliver a concise post-campaign report highlighting ROAS, CPC, CPA, and key learnings for the next drop.
Acceptance Criteria
1. At least five signed agreements with relevant niche creators.
2. Creator content meets agreed brand guidelines and posts on schedule.
3. Campaign dashboard shows clear attribution from TikTok views to checkout, with actionable insights for scaling.
Familiarity with TikTok Creator Marketplace, Excel/Google Sheets, and basic video briefing tools (e.g., Frame.io, Notion, Trello) will make the workflow smoother. Ready when you are—let’s turn short-form content into measurable sales.
Influencer Outreach & Relationship Building
• Compile a vetted shortlist of niche-specific TikTok creators, complete with audience stats and past performance insights.
• Initiate outreach, negotiate deliverables, usage rights, and timelines, and keep communication flowing until posts go live.
Campaign Strategy & Execution
• Turn our product USP and buyer personas into an actionable TikTok funnel.
• Outline hook ideas, storytelling angles, and posting cadence that optimise for sales conversion, not just views.
• Coordinate feedback rounds so creators hit brand voice and CTAs perfectly.
Measurement & Optimisation
• Set up tracking links, UTM parameters, and TikTok Pixel events to capture add-to-carts and completed checkouts.
• Analyse performance daily, flag winning creatives quickly, and pivot budget or messaging when needed.
• Deliver a concise post-campaign report highlighting ROAS, CPC, CPA, and key learnings for the next drop.
Acceptance Criteria
1. At least five signed agreements with relevant niche creators.
2. Creator content meets agreed brand guidelines and posts on schedule.
3. Campaign dashboard shows clear attribution from TikTok views to checkout, with actionable insights for scaling.
Familiarity with TikTok Creator Marketplace, Excel/Google Sheets, and basic video briefing tools (e.g., Frame.io, Notion, Trello) will make the workflow smoother. Ready when you are—let’s turn short-form content into measurable sales.