Spotify Song Marketing Campaign
Budget: $10 – $30 USD
My new release is live on Spotify and now I need an expert who can push it beyond my existing circle so it resonates with a broad, general-audience listener base. Spotify is the primary arena, but I’m open to using any supporting channels that help drive streams back to the platform.
The core strategies I’m looking to deploy are:
• Social media campaigns – eye-catching short-form content, teaser clips, and story assets that compel people to click through to the track.
• Playlist promotion – organic pitching to curated and algorithmic playlists that align with the song’s vibe and genre.
• Collaborations with influencers – securing shout-outs or creative uses of the track with mid-tier music or lifestyle creators whose following matches our demographic.
Deliverables I expect:
1. A concise launch plan outlining timelines, key actions, and projected reach.
2. A list of targeted Spotify playlists (curator contact info included where possible) and the status of each pitch.
3. A week-by-week social media content calendar plus the actual creatives (video or static) ready to post.
4. A roster of at least five influencers you recommend, with engagement stats and proposed collaboration ideas.
5. End-of-campaign report summarizing stream growth, playlist adds, audience insights from Spotify for Artists, and social metrics.
If you already have a track record of boosting Spotify streams through these methods and can share case studies or stats that prove it, I’d love to see them. Let’s make this song impossible to miss.
The core strategies I’m looking to deploy are:
• Social media campaigns – eye-catching short-form content, teaser clips, and story assets that compel people to click through to the track.
• Playlist promotion – organic pitching to curated and algorithmic playlists that align with the song’s vibe and genre.
• Collaborations with influencers – securing shout-outs or creative uses of the track with mid-tier music or lifestyle creators whose following matches our demographic.
Deliverables I expect:
1. A concise launch plan outlining timelines, key actions, and projected reach.
2. A list of targeted Spotify playlists (curator contact info included where possible) and the status of each pitch.
3. A week-by-week social media content calendar plus the actual creatives (video or static) ready to post.
4. A roster of at least five influencers you recommend, with engagement stats and proposed collaboration ideas.
5. End-of-campaign report summarizing stream growth, playlist adds, audience insights from Spotify for Artists, and social metrics.
If you already have a track record of boosting Spotify streams through these methods and can share case studies or stats that prove it, I’d love to see them. Let’s make this song impossible to miss.