Skincare Launch Social Media Campaign
Budget: ₹12,500 – ₹37,500 INR
My new botanical skin-care line is ready for shelves in the United States and Australia, and I want the buzz to start yesterday. The entire launch will be driven through social media, so the work revolves around building excitement, driving traffic to our DTC site, and converting early adopters into loyal fans.
Here’s what I need, end to end:
• A launch-ready social media strategy tailored separately for the US and Australian markets, including positioning, key messages, and channel mix (Instagram, TikTok, Facebook—open to suggestions if you see stronger options).
• A 30-day content calendar with post copy, creative direction, and recommended posting cadence.
• Paid-ad set-up and management: audience building, creative variations, budget allocation, tracking pixels, and ongoing optimisation once live.
• Influencer or UGC outreach plan that fits the clean-beauty niche and complies with each platform’s disclosure rules.
• KPI dashboard (reach, engagement, CTR, ROAS, CAC) that I can access in real time.
Timeline is ASAP; I intend to approve strategy and creative within a week and see the first posts go live immediately after. When you reply, link me to past work that shows results in beauty, personal-care, or comparable consumer goods—campaign metrics or case studies speak louder than brochures. No lengthy proposals needed; proven outcomes are what will get my attention.
All brand assets (style guide, product photos, tone-of-voice notes) will be provided the moment we agree on scope. I’m ready to move quickly with the right partner.
Here’s what I need, end to end:
• A launch-ready social media strategy tailored separately for the US and Australian markets, including positioning, key messages, and channel mix (Instagram, TikTok, Facebook—open to suggestions if you see stronger options).
• A 30-day content calendar with post copy, creative direction, and recommended posting cadence.
• Paid-ad set-up and management: audience building, creative variations, budget allocation, tracking pixels, and ongoing optimisation once live.
• Influencer or UGC outreach plan that fits the clean-beauty niche and complies with each platform’s disclosure rules.
• KPI dashboard (reach, engagement, CTR, ROAS, CAC) that I can access in real time.
Timeline is ASAP; I intend to approve strategy and creative within a week and see the first posts go live immediately after. When you reply, link me to past work that shows results in beauty, personal-care, or comparable consumer goods—campaign metrics or case studies speak louder than brochures. No lengthy proposals needed; proven outcomes are what will get my attention.
All brand assets (style guide, product photos, tone-of-voice notes) will be provided the moment we agree on scope. I’m ready to move quickly with the right partner.