Publicist For Book

Job ID: 40176031

Budget: £20 – £250 GBP

My father recently released a self-published book and I need help turning social buzz into real sales. Social media marketing will be our core channel, concentrating on Instagram for its visual storytelling strengths and TikTok for its viral, short-form reach.

The campaign should lean heavily on influencer endorsements—creative reels, stitched reactions, or live readings that make the book feel like a must-read to their followers. I’ll supply review copies, author background, and any behind-the-scenes material you request; you bring the strategy, contacts, and daily execution.

Key needs:
• A concise launch plan outlining content cadence, influencer tiers, and anticipated KPIs (follower growth, click-throughs, conversions).
• Outreach and coordination with suitable influencers, securing at least a handful of authentic posts in the first month.
• Ongoing performance tracking with weekly snapshots so we can tweak messaging quickly.

If you’ve scaled book or product sales through Instagram or TikTok before and can point to specific wins, I’d love your help turning my father’s work into something meaningful, please.