Lifestyle Blogger User Acquisition Campaign
Budget: $30 – $250 USD
I aim to expand our user base primarily through collaborations with influencers (KOLs/creators), specifically targeting bloggers who can naturally integrate our product into their content. The core of these partnerships involves promoting limited-time offers or discounts to encourage followers to sign up and try our platform.
Here are my specific expectations for the role:
• Curate a list of lifestyle bloggers whose audience demographics, engagement rates, and content styles align with our brand identity.
• Manage outreach, negotiations, and the briefing process, ensuring every blogger clearly understands the specific promo codes and call-to-action (CTA) requirements.
• Coordinate the production and publication of various promotional content (e.g., Stories, Reels, feed posts, or blog articles) and monitor their launch timing and channels.
• Track sign-ups using unique promo codes or UTM links and compile concise performance reports to help us evaluate customer acquisition costs and overall campaign effectiveness.
Previous experience collaborating with Instagram, TikTok, or YouTube creators—along with a proven track record of driving conversions through discount-driven campaigns—would be a significant advantage. Please outline your proposed execution plan, estimated timeline, and the tools you typically use for influencer management and data analysis.
Here are my specific expectations for the role:
• Curate a list of lifestyle bloggers whose audience demographics, engagement rates, and content styles align with our brand identity.
• Manage outreach, negotiations, and the briefing process, ensuring every blogger clearly understands the specific promo codes and call-to-action (CTA) requirements.
• Coordinate the production and publication of various promotional content (e.g., Stories, Reels, feed posts, or blog articles) and monitor their launch timing and channels.
• Track sign-ups using unique promo codes or UTM links and compile concise performance reports to help us evaluate customer acquisition costs and overall campaign effectiveness.
Previous experience collaborating with Instagram, TikTok, or YouTube creators—along with a proven track record of driving conversions through discount-driven campaigns—would be a significant advantage. Please outline your proposed execution plan, estimated timeline, and the tools you typically use for influencer management and data analysis.