Kids’ Food App Growth Marketer Needed
Budget: $750 – $1,500 AUD
Project: Easy Eaters (kids’ mealtime app)
Role: Freelance Growth Marketer – Viral Content & Influencer Acquisition
**** MUST HAVE PREVIOUS EXPERIENCE WITH GROWING A SUBSCRIPTION BASE FOR AN APP.
** all applications must explain what apps they've worked on, and results achieved..
Start date: ASAP
Contract duration: 3-6 months (with option to extend)
---
About Easy Eaters
Easy Eaters is an interactive mobile app that turns mealtime into a fun, rewarding game for children (ages ~2-8) and gives parents a stress-free way to help picky eaters try new foods. On a 14-day free trial, no commitment required.
We’re positioned in the “parent / child behaviour change” space, with a strong brand story: from mealtime battle to joyful connection, thanks to playful gamification.
As we scale subscriptions, we want to rely less on paid advertising and more on viral content + influencer partnerships to drive installs and subscriptions world wide
---
Role & Responsibilities
Currently seeking a capable, self-driven freelancer who will:
Develop a viral content strategy (short-form video, social media posts, Reels, TikTok) designed to drive app installs and free-trial sign-ups.
Create or oversee the creation of engaging content that aligns with our brand tone: playful, family-friendly, upbeat, positive, solution-oriented (no guilt/trouble at the dinner table, but empowerment and fun).
Identify, negotiate with, and manage influencer partnerships (micro- and mid-tier parenting / kids-food / picky eating lifestyle influencers).
Coordinate influencer campaigns: briefing, content review, tracking, performance metrics (installs → trial → subscription).
Track key metrics: cost per install, cost per trial, cost per subscription, influencer ROI, viral content reach/engagement.
Provide regular reporting and optimisation: what’s working, what’s not, iterate fast.
---
Ideal Candidate Profile
Proven experience (2-5 years+) in growth marketing, ESSENTIAL for subscription apps, ideally in the parenting / children / lifestyle space.
Demonstrable track record of creating viral or high-engagement content (TikTok, Instagram Reels, YouTube Shorts) that drove installs or conversions.
Experience working with influencers (identification, contract negotiation, campaign management, tracking results).
Strong understanding of app-marketing funnels: free trial → paid subscription, and how to optimise conversion along the chain.
Excellent storytelling skills, comfortable working with a brand that is playful but meaningful (addressing picky eating, behaviour change, parent stress relief).
Good communication, project-management skills and ability to work independently.
---
Target KPIs & Budget Constraints
Primary goal: increase paid subscriptions while keeping advertising / acquisition costs as low as possible.
Budget for influencer fees will be allocated; the ideal candidate will propose cost-effective campaigns (micro-influencers) and optimise for ROI.
Minimal reliance on paid ads; focus is on organic/viral growth + influencer amplification.
-
What We Offer
A compelling, mission-driven brand: helping families transform mealtime from battle to joy.
Freedom to build a relatively lean, agile growth operation with creative autonomy.
The opportunity to make meaningful impact: strong upside if the model scales.
---
How to Apply
Please submit:
1. A one-page proposal outlining how you’d approach the role: your viral content strategy, influencer tactics, target budget estimate, and expected timeline.
2. *** MUST SUBMIT *** Case studies or links to past work: APPS that achieved measurable growth via viral content or influencers.
3. Your rate structure: monthly retainer + bonus plan (what you expect / propose).
4. Availability: when you could start, how many hours/week you can commit.
5. Any relevant references or testimonials.
---
Application Deadline
Applications close: 12.11.25. We expect to review quickly and select the right candidate for a rapid start.
---
If you’re excited to help make mealtimes fun again for families and drive subscription growth through smart, creative, low-cost growth tactics — we’d love to hear from
Role: Freelance Growth Marketer – Viral Content & Influencer Acquisition
**** MUST HAVE PREVIOUS EXPERIENCE WITH GROWING A SUBSCRIPTION BASE FOR AN APP.
** all applications must explain what apps they've worked on, and results achieved..
Start date: ASAP
Contract duration: 3-6 months (with option to extend)
---
About Easy Eaters
Easy Eaters is an interactive mobile app that turns mealtime into a fun, rewarding game for children (ages ~2-8) and gives parents a stress-free way to help picky eaters try new foods. On a 14-day free trial, no commitment required.
We’re positioned in the “parent / child behaviour change” space, with a strong brand story: from mealtime battle to joyful connection, thanks to playful gamification.
As we scale subscriptions, we want to rely less on paid advertising and more on viral content + influencer partnerships to drive installs and subscriptions world wide
---
Role & Responsibilities
Currently seeking a capable, self-driven freelancer who will:
Develop a viral content strategy (short-form video, social media posts, Reels, TikTok) designed to drive app installs and free-trial sign-ups.
Create or oversee the creation of engaging content that aligns with our brand tone: playful, family-friendly, upbeat, positive, solution-oriented (no guilt/trouble at the dinner table, but empowerment and fun).
Identify, negotiate with, and manage influencer partnerships (micro- and mid-tier parenting / kids-food / picky eating lifestyle influencers).
Coordinate influencer campaigns: briefing, content review, tracking, performance metrics (installs → trial → subscription).
Track key metrics: cost per install, cost per trial, cost per subscription, influencer ROI, viral content reach/engagement.
Provide regular reporting and optimisation: what’s working, what’s not, iterate fast.
---
Ideal Candidate Profile
Proven experience (2-5 years+) in growth marketing, ESSENTIAL for subscription apps, ideally in the parenting / children / lifestyle space.
Demonstrable track record of creating viral or high-engagement content (TikTok, Instagram Reels, YouTube Shorts) that drove installs or conversions.
Experience working with influencers (identification, contract negotiation, campaign management, tracking results).
Strong understanding of app-marketing funnels: free trial → paid subscription, and how to optimise conversion along the chain.
Excellent storytelling skills, comfortable working with a brand that is playful but meaningful (addressing picky eating, behaviour change, parent stress relief).
Good communication, project-management skills and ability to work independently.
---
Target KPIs & Budget Constraints
Primary goal: increase paid subscriptions while keeping advertising / acquisition costs as low as possible.
Budget for influencer fees will be allocated; the ideal candidate will propose cost-effective campaigns (micro-influencers) and optimise for ROI.
Minimal reliance on paid ads; focus is on organic/viral growth + influencer amplification.
-
What We Offer
A compelling, mission-driven brand: helping families transform mealtime from battle to joy.
Freedom to build a relatively lean, agile growth operation with creative autonomy.
The opportunity to make meaningful impact: strong upside if the model scales.
---
How to Apply
Please submit:
1. A one-page proposal outlining how you’d approach the role: your viral content strategy, influencer tactics, target budget estimate, and expected timeline.
2. *** MUST SUBMIT *** Case studies or links to past work: APPS that achieved measurable growth via viral content or influencers.
3. Your rate structure: monthly retainer + bonus plan (what you expect / propose).
4. Availability: when you could start, how many hours/week you can commit.
5. Any relevant references or testimonials.
---
Application Deadline
Applications close: 12.11.25. We expect to review quickly and select the right candidate for a rapid start.
---
If you’re excited to help make mealtimes fun again for families and drive subscription growth through smart, creative, low-cost growth tactics — we’d love to hear from