Influencer Strategy for Eco Coffee -- 2
Budget: ₹12,500 – ₹37,500 INR
I need a clear-cut influencer partnership plan that helps our eco-friendly coffee brand hit three SMART targets: boost overall awareness by 30 % in six months, deliver a 15 % lift in e-commerce sales, and cement us as the top name in sustainably sourced coffee according to consumer surveys.
The work centres entirely on influencer collaborations—think the right voices on Instagram, TikTok, YouTube, or emerging platforms—so every recommendation, brief, and activation you produce should tie back to that channel choice. I’m happy to move at a thoughtful pace rather than rush, but I do want a roadmap that spells out each milestone and the key KPIs (conversion rate, NPS, ROI) we’ll use to gauge success.
What I’m looking for from you: proven experience planning and executing influencer campaigns for consumer-goods or lifestyle brands, especially where sustainability was core to the story. If you’ve scaled similar initiatives, showcase that know-how in your bid.
Deliverables (all in editable format):
• A data-backed influencer strategy deck that aligns with the three objectives
• A six-month content and promotion calendar with projected KPIs per phase
• An activation brief for creators, including messaging guardrails and sustainable-sourcing talking points
• A lightweight dashboard template I can plug numbers into to track awareness, sales uplift, and survey sentiment
I’ll provide detailed product background, past campaign data, and brand guidelines once we kick off.
The work centres entirely on influencer collaborations—think the right voices on Instagram, TikTok, YouTube, or emerging platforms—so every recommendation, brief, and activation you produce should tie back to that channel choice. I’m happy to move at a thoughtful pace rather than rush, but I do want a roadmap that spells out each milestone and the key KPIs (conversion rate, NPS, ROI) we’ll use to gauge success.
What I’m looking for from you: proven experience planning and executing influencer campaigns for consumer-goods or lifestyle brands, especially where sustainability was core to the story. If you’ve scaled similar initiatives, showcase that know-how in your bid.
Deliverables (all in editable format):
• A data-backed influencer strategy deck that aligns with the three objectives
• A six-month content and promotion calendar with projected KPIs per phase
• An activation brief for creators, including messaging guardrails and sustainable-sourcing talking points
• A lightweight dashboard template I can plug numbers into to track awareness, sales uplift, and survey sentiment
I’ll provide detailed product background, past campaign data, and brand guidelines once we kick off.