Influencer & Email Campaign Strategy
Budget: $10 – $30 USD
I run a boutique line of hand-knotted, ethically sourced rugs and I’m ready to pair influencer buzz with a sharp email engine to turn interest into measurable sales.
Influencer side
• I need a clear plan for Instagram, YouTube and TikTok that zeroes in on creators who resonate with homeowners and design lovers aged 35+. Your job starts with sourcing and vetting talent, then moves into outreach, negotiation, brief creation and post-launch performance tracking. Every collaboration must be structured around driving purchases rather than “likes,” so I’m counting on detailed KPIs, UTM links and conversion reports.
Email side
Once traffic arrives, I want an automated funnel that welcomes, nurtures and converts. Whether you prefer Klaviyo, Mailchimp or another platform, set up a segmented flow that speaks directly to the same 35+ demographic—new-subscriber welcome series, product spotlights, seasonal offers and abandoned-cart recovery. Design, copy and testing are all part of the brief; I need to roll out in-box creatives that feel as authentic as the rugs themselves.
I’ll provide brand guidelines, lifestyle imagery and access to our e-commerce backend. You bring the outreach templates, list-building tactics and smart analytics that let us iterate fast. If you’ve scaled physical-product sales through influencer partnerships and email automations before, let’s talk results and timelines so we can start weaving this campaign together.
Influencer side
• I need a clear plan for Instagram, YouTube and TikTok that zeroes in on creators who resonate with homeowners and design lovers aged 35+. Your job starts with sourcing and vetting talent, then moves into outreach, negotiation, brief creation and post-launch performance tracking. Every collaboration must be structured around driving purchases rather than “likes,” so I’m counting on detailed KPIs, UTM links and conversion reports.
Email side
Once traffic arrives, I want an automated funnel that welcomes, nurtures and converts. Whether you prefer Klaviyo, Mailchimp or another platform, set up a segmented flow that speaks directly to the same 35+ demographic—new-subscriber welcome series, product spotlights, seasonal offers and abandoned-cart recovery. Design, copy and testing are all part of the brief; I need to roll out in-box creatives that feel as authentic as the rugs themselves.
I’ll provide brand guidelines, lifestyle imagery and access to our e-commerce backend. You bring the outreach templates, list-building tactics and smart analytics that let us iterate fast. If you’ve scaled physical-product sales through influencer partnerships and email automations before, let’s talk results and timelines so we can start weaving this campaign together.