Influencer Campaign for App Downloads
Budget: ₹600 – ₹1,500 INR
My mobile game is live and already seeing early traction; now I want to accelerate installs through a coordinated influencer push on Instagram, YouTube, and TikTok. The task covers the full cycle—planning, outreach, creative direction, launch, and performance reporting—so I can clearly trace new users back to each creator’s content.
Key expectations
• Identify and vet niche-relevant creators on the three platforms, prioritising those with proven conversion histories for mobile titles.
• Negotiate deliverables and publish dates that align with upcoming feature updates.
• Supply creative briefs and trackable links/UTM codes so I can measure installs, retention, and cost-per-download from every post, Story, Short, or TikTok.
• Optimise mid-campaign: shift budget or content angles if early data shows stronger traction on one channel.
• Deliver a concise report at the end of the push summarising reach, engagement, and total incremental downloads.
Success is defined by a measurable lift in downloads, not just views or likes. I have internal analytics ready (Firebase, App Store Connect, Google Play Console), so as long as each influencer uses the correct link I can credit installs precisely. Looking forward to a hands-on partner who can move fast and treat this as a performance campaign rather than a branding exercise.
Key expectations
• Identify and vet niche-relevant creators on the three platforms, prioritising those with proven conversion histories for mobile titles.
• Negotiate deliverables and publish dates that align with upcoming feature updates.
• Supply creative briefs and trackable links/UTM codes so I can measure installs, retention, and cost-per-download from every post, Story, Short, or TikTok.
• Optimise mid-campaign: shift budget or content angles if early data shows stronger traction on one channel.
• Deliver a concise report at the end of the push summarising reach, engagement, and total incremental downloads.
Success is defined by a measurable lift in downloads, not just views or likes. I have internal analytics ready (Firebase, App Store Connect, Google Play Console), so as long as each influencer uses the correct link I can credit installs precisely. Looking forward to a hands-on partner who can move fast and treat this as a performance campaign rather than a branding exercise.