Influencer Campaign For Book Launch
Budget: ₹12,500 – ₹37,500 INR
I’m preparing to release a new book and want the buzz to start well before launch day. To do that, I need an influencer-focused campaign built around genuine review content on Instagram and YouTube, aimed primarily at a professional readership.
Here’s what I have in mind:
• Identify mid-tier and micro influencers whose audiences match a professional demographic and who have an established track record with book or thought-leadership products.
• Secure commitments for short-form and long-form reviews (feed posts, Stories, Reels, YouTube videos, or Shorts—whatever suits each creator best) that highlight the book’s value to working professionals.
• Coordinate all outreach, negotiate deliverables, and handle briefing so every creator is clear on messaging guidelines, disclosure requirements, and timelines.
• Oversee content approvals, go-live scheduling, and monitor performance, compiling a concise report on reach, engagement, and sentiment once the posts are up.
Deliverables I need from you:
1. Curated influencer list with audience analytics and proposed fees.
2. Outreach scripts and finalized agreements.
3. Approved posting calendar.
4. Post-campaign metrics report with insights and next-step recommendations.
If you already have strong relationships with Instagram or YouTube reviewers in the professional space, let me know; that will speed things up. Looking forward to seeing how you’d drive meaningful pre-launch visibility for this title.
Here’s what I have in mind:
• Identify mid-tier and micro influencers whose audiences match a professional demographic and who have an established track record with book or thought-leadership products.
• Secure commitments for short-form and long-form reviews (feed posts, Stories, Reels, YouTube videos, or Shorts—whatever suits each creator best) that highlight the book’s value to working professionals.
• Coordinate all outreach, negotiate deliverables, and handle briefing so every creator is clear on messaging guidelines, disclosure requirements, and timelines.
• Oversee content approvals, go-live scheduling, and monitor performance, compiling a concise report on reach, engagement, and sentiment once the posts are up.
Deliverables I need from you:
1. Curated influencer list with audience analytics and proposed fees.
2. Outreach scripts and finalized agreements.
3. Approved posting calendar.
4. Post-campaign metrics report with insights and next-step recommendations.
If you already have strong relationships with Instagram or YouTube reviewers in the professional space, let me know; that will speed things up. Looking forward to seeing how you’d drive meaningful pre-launch visibility for this title.