Gen Z Influencer Marketing Lead

I’m ready to hand over the entire influencer marketing and paid-ads workflow to a specialist who genuinely cares about mental health and can speak to Gen Z in the language of feelings and authentic storytelling. The goal is simple: boost brand awareness across North America for 12- to 28-year-olds through Instagram and TikTok.

Here’s what the role looks like from my side:

You’ll run weekly research and outreach, contacting 50+ mid-tier creators (50k-500k followers) and nurturing the conversation until posts go live. Every brief should lean into emotional storytelling—no generic promos—so our audience feels seen and understood. Once partnerships are rolling, you’ll oversee timelines, approvals, and performance tracking, then amplify winning content through paid ads within Meta Business Suite and TikTok Ads Manager.

Parallel to the influencer program, I also want my own Instagram and TikTok channels managed. Expect to plan, create, and publish multiple posts per week, weaving the same creative narrative throughout.

Deliverables I’ll review each week:
• Updated outreach sheet with status for 50+ prospects
• Finalized briefs and content calendars for both partners and my personal feeds
• Live links/assets and basic performance stats (reach, saves, shares, CPM)
• Paid-ad reports showing spend, targeting, and results

If mental-health advocacy fires you up and you thrive on fresh, feelings-first creative, let’s build something meaningful together.