DSA Course Influencer Outreach & Leadgen

Job ID: 40338178

Budget: ₹1,500 – ₹12,500 INR

I’m launching a Data Structures & Algorithms (DSA) placement preparation program and I’m looking for someone who can take ownership of influencer outreach and student lead generation.

Target audience:
- BTech / Engineering students in India
- Students preparing for placements and coding interviews

Scope of work:

• Identify and reach out to Instagram creators in the student/coding niche (2K–50K followers), evaluate engagement, and initiate genuine conversations
• Use additional platforms (such as Facebook, if needed) to continue or strengthen communication
• Negotiate collaboration terms (fixed fee or performance-based) and finalize agreements
• Guide influencers on content (reels/stories) that highlight course value, teaching style, and student outcomes
• Ensure posts go live as planned and maintain coordination with influencers
• Track leads generated from each influencer using a simple system (Google Sheet or similar)
• Monitor performance, identify high-converting influencers, and scale those collaborations

Deliverables (weekly):

1. List of influencers contacted, status, and collaboration details
2. Links or proof of posted promotions
3. Lead tracking with number of registrations and enrollments per influencer

Goal:

The primary goal is to generate qualified student leads and drive registrations for the full DSA placement preparation program.

Compensation:

Fixed payment will be provided for the initial work.

Additionally, a performance-based incentive will be offered for each student who successfully enrolls in the full course.

We can mutually decide a fair structure (fixed + per enrollment) based on your experience and approach.

Requirements:

• Experience in influencer outreach / social media marketing
• Strong communication and negotiation skills
• Ability to work independently and drive results
• Understanding of student audience is a plus

To apply, please share:

1. Any relevant experience or past work
2. How you would approach finding and collaborating with influencers