Clothing Brand Marketing & Influencer Manager
Budget: ₹12,500 – ₹37,500 INR
I’m looking for someone who can take full ownership of the marketing and promotion for my clothing label, with a sharp focus on two fronts: social media marketing and well-curated influencer partnerships. My priority is to elevate the brand’s credibility, so every post, story, reel, and collaboration must feel authentic, on-trend, and true to our aesthetic.
On social media, I need an agile strategist who can map out a content calendar, craft engaging copy, coordinate photo or video assets, and keep our profiles active across the key platforms (think Instagram and TikTok first, but I’m open to other channels you might recommend). Analytics matter—we’ll look at reach, saves, shares, and community growth to gauge success.
Influencer work is just as important. I want you to identify creators whose personal style and audience align with our ethos, negotiate mutually beneficial collaborations, and then oversee each activation from first DM to final post. The main KPI here is credibility: features that position us as a brand worth following and wearing, rather than just another sponsored insert.
Deliverables I expect:
• A three-month social media plan with posting schedule, themes, and performance targets
• A vetted list of influencers, complete with engagement stats and partnership concepts
• Monthly reports summarizing growth, campaign results, and next-step recommendations
If you have a proven track record of driving fashion brands forward in these areas and can show concrete results, I’d love to hear how you’d approach this project.
On social media, I need an agile strategist who can map out a content calendar, craft engaging copy, coordinate photo or video assets, and keep our profiles active across the key platforms (think Instagram and TikTok first, but I’m open to other channels you might recommend). Analytics matter—we’ll look at reach, saves, shares, and community growth to gauge success.
Influencer work is just as important. I want you to identify creators whose personal style and audience align with our ethos, negotiate mutually beneficial collaborations, and then oversee each activation from first DM to final post. The main KPI here is credibility: features that position us as a brand worth following and wearing, rather than just another sponsored insert.
Deliverables I expect:
• A three-month social media plan with posting schedule, themes, and performance targets
• A vetted list of influencers, complete with engagement stats and partnership concepts
• Monthly reports summarizing growth, campaign results, and next-step recommendations
If you have a proven track record of driving fashion brands forward in these areas and can show concrete results, I’d love to hear how you’d approach this project.