Brand Awareness Influencer Campaign Strategy
Budget: $3,000 – $5,000 USD
My goal is to lift brand awareness among teens and young adults through a smart, story-driven influencer campaign that runs on Instagram, TikTok, and YouTube. I’m looking for a strategist who can take the brief and turn it into a complete roadmap—from selecting the right creators to outlining the content angles that resonate with this specific demographic.
Here’s what I need from you:
• A data-backed shortlist of influencers whose audiences align with 13- to 40-year-olds, including estimated reach and engagement metrics (CreatorIQ, HypeAuditor, or similar tools are welcome).
• A creative concept for each platform that feels native yet consistent across channels—think Reels/TikToks that spark conversation plus a longer-form YouTube anchor piece.
• A rollout timeline with key milestones, content formats, and posting cadence.
• Clear KPIs for top-funnel success (impressions, unique reach, share of voice) and a plan for tracking them in real time.
• A wrap-up report template so I can measure impact once the campaign concludes.
If you’ve run cross-platform influencer activations before and can show examples focused on brand lift, I’d love to see them. Let me know your proposed approach and how quickly you could deliver the initial influencer shortlist and creative outline.
Here’s what I need from you:
• A data-backed shortlist of influencers whose audiences align with 13- to 40-year-olds, including estimated reach and engagement metrics (CreatorIQ, HypeAuditor, or similar tools are welcome).
• A creative concept for each platform that feels native yet consistent across channels—think Reels/TikToks that spark conversation plus a longer-form YouTube anchor piece.
• A rollout timeline with key milestones, content formats, and posting cadence.
• Clear KPIs for top-funnel success (impressions, unique reach, share of voice) and a plan for tracking them in real time.
• A wrap-up report template so I can measure impact once the campaign concludes.
If you’ve run cross-platform influencer activations before and can show examples focused on brand lift, I’d love to see them. Let me know your proposed approach and how quickly you could deliver the initial influencer shortlist and creative outline.