Pre-Sold Spec Homes Booklet Design
Budget: $1,500 – $3,000 CAD
I need a professionally designed booklet that buyers receive the moment they commit to one of our pre-sold spec homes. Its core job is to walk them through every standard inclusion we offer and showcase the available upgrade selections in a clear, aspirational way, while also outlining the step-by-step build process so they always know what comes next.
The final piece will be a printed booklet, so page layout, typography and image resolution must all be press-ready. I’m picturing a modern, sleek aesthetic—clean lines, generous white space, smart use of colour accents that align with our brand palette, and photography or 3D renders that feel contemporary rather than catalogue-like.
Key points I want covered
• Opening spread that quickly introduces our company and the overall vision for the home.
• Dedicated sections for “What’s Standard” and “Upgrade Options,” each using easy-to-scan tables or iconography so buyers can compare at a glance.
• A concise timeline graphic that explains the build process from contract to hand-over, highlighting key decision milestones for selections.
• Contact details and a QR code that links to our online customer portal.
Deliverables
• Print-ready PDF (CMYK, 300 dpi) with bleeds and crop marks.
• Native design files (InDesign preferred) plus packaged fonts and linked images.
• A simple style sheet so we can maintain consistency on future editions.
Acceptance criteria
1. Design matches the “modern and sleek” direction—no ornate fonts or heavy patterns.
2. All copy and images supplied by me flow correctly and remain editable.
3. Final files meet our printer’s specifications; a soft proof will be checked before sign-off.
If this aligns with your expertise in booklet or brochure design and you can guide me on best-practice paper stocks and finishes, let’s get it moving.
The final piece will be a printed booklet, so page layout, typography and image resolution must all be press-ready. I’m picturing a modern, sleek aesthetic—clean lines, generous white space, smart use of colour accents that align with our brand palette, and photography or 3D renders that feel contemporary rather than catalogue-like.
Key points I want covered
• Opening spread that quickly introduces our company and the overall vision for the home.
• Dedicated sections for “What’s Standard” and “Upgrade Options,” each using easy-to-scan tables or iconography so buyers can compare at a glance.
• A concise timeline graphic that explains the build process from contract to hand-over, highlighting key decision milestones for selections.
• Contact details and a QR code that links to our online customer portal.
Deliverables
• Print-ready PDF (CMYK, 300 dpi) with bleeds and crop marks.
• Native design files (InDesign preferred) plus packaged fonts and linked images.
• A simple style sheet so we can maintain consistency on future editions.
Acceptance criteria
1. Design matches the “modern and sleek” direction—no ornate fonts or heavy patterns.
2. All copy and images supplied by me flow correctly and remain editable.
3. Final files meet our printer’s specifications; a soft proof will be checked before sign-off.
If this aligns with your expertise in booklet or brochure design and you can guide me on best-practice paper stocks and finishes, let’s get it moving.