Indesign expert required to create a promotional campaign for an existing brand of your choice.
Budget: £250 – £750 GBP
A rather simple task that just requires some creativity and innovation. You must create a Promotional campaign for any existing brand of your choice and detail how you would go about executing this campaign. Please follow the following structure:
1. Begin with background research on the brand itself.
2. Then detail any recent PR campaigns the brand has already done.
3. Now, mention your aims and objectives for your chosen campaign.
4. Here, deeply analyse your target audience.
5. Create profiles for the type of target audience your campaign would appeal to.
6. Create a timelime for the execution of the campaign (mention what you would do and when).
7. Pick out some influencers you would attempt to contact to promote the campaign and explain why.
8. Now detail your promotion strategy
9. Continue detailing promotion strategy
10. Continue detailing promotion strategy (these 3 sections are the most important)
11. Now mention what press you will use to promote the campaign and why.
12. Now include an AMEC metrics table. This will show how you would measure the success of the campaign (research the table if you are unfamilar with it).
13. Finally include a bibliography that includes all the references you used to inform your knowledge throughout this task.
This document must be presented in Adobe Indesign. Present it as stylish and themed to the brand you have chosen. I will send an example to you via email or messenger to give you a better understanding of what I am looking for. Please let me know the brand you have chosen and the PR campaign you will be executing before you start. Aim to complete this by the 5th January 2024. If you struggle at any point, let me know. Good Luck !
1. Begin with background research on the brand itself.
2. Then detail any recent PR campaigns the brand has already done.
3. Now, mention your aims and objectives for your chosen campaign.
4. Here, deeply analyse your target audience.
5. Create profiles for the type of target audience your campaign would appeal to.
6. Create a timelime for the execution of the campaign (mention what you would do and when).
7. Pick out some influencers you would attempt to contact to promote the campaign and explain why.
8. Now detail your promotion strategy
9. Continue detailing promotion strategy
10. Continue detailing promotion strategy (these 3 sections are the most important)
11. Now mention what press you will use to promote the campaign and why.
12. Now include an AMEC metrics table. This will show how you would measure the success of the campaign (research the table if you are unfamilar with it).
13. Finally include a bibliography that includes all the references you used to inform your knowledge throughout this task.
This document must be presented in Adobe Indesign. Present it as stylish and themed to the brand you have chosen. I will send an example to you via email or messenger to give you a better understanding of what I am looking for. Please let me know the brand you have chosen and the PR campaign you will be executing before you start. Aim to complete this by the 5th January 2024. If you struggle at any point, let me know. Good Luck !