Elegant Medical Ad Redesign
Budget: $30 – $250 USD
Our annual full-page (8.5" × 11") ad for a respected medical magazine is due for renewal and I want to present a completely refreshed look before the April 17 press deadline. The goal is a clean, modern and polished layout that relies on crisp whites and calming blues, avoids any clip-art style swirls or gimmicks, and uses only minimal, tasteful stock imagery.
I will supply:
-the current ad copy containing all practice information
-our logo
- a professional photo of the provider
-examples of designs/styles we like
-examples of what we what to stay away from
All elements—practice details, services offered, logo and provider portrait—need to stand out in a balanced way. The message should invite readers to book an appointment, learn more about our services and meet the provider, so the hierarchy of text must guide the eye naturally toward those calls to action.
For typography, I’m open to either bold headings with body text, a uniform treatment, or selectively highlighted pull-quotes; let’s discuss what best fits the overall flow before you begin final production.
Deliverables
• Print-ready, full-color CMYK PDF with 0.125" bleed and crop marks
• Original source file (InDesign, Illustrator or layered PSD) for archive purposes
Acceptance criteria
• Ad matches supplied color palette (whites/blues)
• No clip-art, no decorative swirls or borders
• All provided assets incorporated clearly and proportionately
• Final proof approved no later than 17 April
If you enjoy creating elegant, minimalist healthcare advertising, I’m eager to work closely with you to make this ad stand out for the entire year it will run.
I will supply:
-the current ad copy containing all practice information
-our logo
- a professional photo of the provider
-examples of designs/styles we like
-examples of what we what to stay away from
All elements—practice details, services offered, logo and provider portrait—need to stand out in a balanced way. The message should invite readers to book an appointment, learn more about our services and meet the provider, so the hierarchy of text must guide the eye naturally toward those calls to action.
For typography, I’m open to either bold headings with body text, a uniform treatment, or selectively highlighted pull-quotes; let’s discuss what best fits the overall flow before you begin final production.
Deliverables
• Print-ready, full-color CMYK PDF with 0.125" bleed and crop marks
• Original source file (InDesign, Illustrator or layered PSD) for archive purposes
Acceptance criteria
• Ad matches supplied color palette (whites/blues)
• No clip-art, no decorative swirls or borders
• All provided assets incorporated clearly and proportionately
• Final proof approved no later than 17 April
If you enjoy creating elegant, minimalist healthcare advertising, I’m eager to work closely with you to make this ad stand out for the entire year it will run.