Insurance Tech SaaS Copywriter and Content Creator
Budget: $250 – $750 USD
Project: Copywriter & Content Creator for COVU (Insurance-Tech SaaS)
About COVU
COVU is an AI-powered insurance-tech platform built for independent P&C insurance agency owners. Our mission is to help agencies streamline operations, reduce costs, and increase profitability through automation, AI insights, and scalable workflows.
We are looking for a skilled copywriter and content creator to partner with our marketing team to build a strong inbound marketing engine and sharpen our messaging across digital channels.
Project Overview
We need a copywriter who can:
Write engaging, conversion-driven website copy (aligned with SEO best practices).
Create blog content based on our inbound marketing strategy (pillar + cluster model).
Develop marketing assets such as case studies, email campaigns, ad copy, and lead magnets (guides, ebooks, reports).
Adapt voice and messaging to our ICPs: insurance agency owners (small, growing, multi-location, and exit-ready).
Work closely with our in-house marketing/design team to ensure content is SEO-optimized, AI-friendly, and aligned with our funnel.
Scope of Work
Website Copywriting (services pages, solutions, resources hub, CTAs).
Blog Content (2–4 posts per month, 1,200–1,800 words, SEO/AEO optimized).
Email & Campaign Copy (drip sequences, re-engagement, outbound emails).
Case Studies & Whitepapers (story-driven, data-backed content).
Ad Copy (Google Ads, LinkedIn Ads, Meta Ads).
Requirements
Proven experience in B2B SaaS or tech copywriting (insurance/financial services is a big plus).
Strong understanding of SEO content strategy and inbound marketing funnels.
Ability to simplify complex technical/operational topics into clear, compelling narratives.
Portfolio of published website/blog/campaign work.
Deliverables
Initial website copy refresh (10–15 core pages).
Content calendar + first 3 blog posts.
Draft of first lead magnet or case study.
Ongoing collaboration on inbound marketing assets.
Timeline
Kickoff immediately.
Website copy delivered in 4–6 weeks.
Ongoing blog/campaign content produced monthly.
How to Apply
Please submit:
Your profile and relevant experience.
Writing samples (web copy, blog posts, SaaS/tech/insurance content preferred).
Proposed monthly availability or content package pricing.
Any experience with HubSpot, WordPress, or SEO optimization tools (nice to have).
About COVU
COVU is an AI-powered insurance-tech platform built for independent P&C insurance agency owners. Our mission is to help agencies streamline operations, reduce costs, and increase profitability through automation, AI insights, and scalable workflows.
We are looking for a skilled copywriter and content creator to partner with our marketing team to build a strong inbound marketing engine and sharpen our messaging across digital channels.
Project Overview
We need a copywriter who can:
Write engaging, conversion-driven website copy (aligned with SEO best practices).
Create blog content based on our inbound marketing strategy (pillar + cluster model).
Develop marketing assets such as case studies, email campaigns, ad copy, and lead magnets (guides, ebooks, reports).
Adapt voice and messaging to our ICPs: insurance agency owners (small, growing, multi-location, and exit-ready).
Work closely with our in-house marketing/design team to ensure content is SEO-optimized, AI-friendly, and aligned with our funnel.
Scope of Work
Website Copywriting (services pages, solutions, resources hub, CTAs).
Blog Content (2–4 posts per month, 1,200–1,800 words, SEO/AEO optimized).
Email & Campaign Copy (drip sequences, re-engagement, outbound emails).
Case Studies & Whitepapers (story-driven, data-backed content).
Ad Copy (Google Ads, LinkedIn Ads, Meta Ads).
Requirements
Proven experience in B2B SaaS or tech copywriting (insurance/financial services is a big plus).
Strong understanding of SEO content strategy and inbound marketing funnels.
Ability to simplify complex technical/operational topics into clear, compelling narratives.
Portfolio of published website/blog/campaign work.
Deliverables
Initial website copy refresh (10–15 core pages).
Content calendar + first 3 blog posts.
Draft of first lead magnet or case study.
Ongoing collaboration on inbound marketing assets.
Timeline
Kickoff immediately.
Website copy delivered in 4–6 weeks.
Ongoing blog/campaign content produced monthly.
How to Apply
Please submit:
Your profile and relevant experience.
Writing samples (web copy, blog posts, SaaS/tech/insurance content preferred).
Proposed monthly availability or content package pricing.
Any experience with HubSpot, WordPress, or SEO optimization tools (nice to have).
Related categories:
Copywriting
SEO
Marketing
Email Marketing
Content Writing
Digital Marketing
Blog Writing
B2B Marketing
Inbound Marketing